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Journal of Health Communication
International Perspectives
Volume 20, 2015 - Issue 12
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ARTICLES

Preparing for Antibiotic Resistance Campaigns: A Person-Centered Approach to Audience Segmentation

Rachel A. SmithDepartment of Communication Arts & Sciences, The Pennsylvania State University, University Park, Pennsylvania, USACorrespondence[email protected]
,
Madisen QuesnellDepartment of Communication Arts & Sciences, The Pennsylvania State University, University Park, Pennsylvania, USA
,
Lydia GlickCollege of Agricultural Sciences, The Pennsylvania State University, University Park, Pennsylvania, USA
,
Nicole HackmanPenn State Hershey Children's Hospital, Hershey, Pennsylvania, USA
&
Nkuchia M. M'IkanathaPennsylvania Department of Health, Harrisburg, Pennsylvania, USA
Pages 1433-1440 | Published online: 16 Jul 2015

Citations (14)

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Read on this site (6)

Diane B. Francis, Andrew Pilny & Carina M. Zelaya. (2022) Predicting interpersonal cancer talk among Black women in the United States following Aretha Franklin’s death: The role of network-level factors. Journal of Applied Communication Research 50:5, pages 533-550.
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A. K. Worthington, E. L. MacGeorge & K. A. Foley. (2020) Perceptions of Responsibility for Antibiotic Resistance: Implications for Stewardship Campaigns. Journal of Health Communication 25:9, pages 703-711.
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Rachel A. Smith, Edward L. Fink, Adriana Romano & Nkuchia M. M’ikanatha. (2020) Precise Persuasion: Investigating Incentive Appeals for the Promotion of Antibiotic Stewardship with Message-induced Transitions. Journal of Health Communication 25:5, pages 430-443.
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Rachel A. Smith, Erina L. MacGeorge, Nicole M. Hackman & Nkuchia M. M’ikanatha. (2018) Campaign Preparation for Complex Initiatives: A Person-Centered Approach to Audience Segmentation of Parents’ Antibiotic Stewardship. Health Communication 33:12, pages 1539-1548.
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Rachel A. Smith, Xun Zhu, Kaitlin Shartle, Lydia Glick & Nkuchia M. M’ikanatha. (2017) Understanding the Public’s Intentions to Purchase and to Persuade Others to Purchase Antibiotic-Free Meat. Health Communication 32:8, pages 945-953.
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Erin M. Hill. (2017) Decision making about antibiotic use: examining the role of antibiotic resistance knowledge, concern, and previous inappropriate antibiotic use. Journal of Communication in Healthcare 10:3, pages 226-233.
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Articles from other publishers (8)

Zhonghong Duan, Chaojie Liu, Meng Han, Dan Wang, Xinping Zhang & Chenxi Liu. (2021) Understanding consumer behavior patterns in antibiotic usage for upper respiratory tract infections: A study protocol based on the COM-B framework. Research in Social and Administrative Pharmacy 17:5, pages 978-985.
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Arunima Krishna & Teresa L. Thompson. (2019) Misinformation About Health: A Review of Health Communication and Misinformation Scholarship. American Behavioral Scientist 65:2, pages 316-332.
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Ashok J. Tamhankar, Ramesh Nachimuthu, Ravikant Singh, Jyoti Harindran, Gautam Kumar Meghwanshi, Rajesh Kannan, Nachimuthu Senthil Kumar, Vikrant Negi, Lijy Jacob, Sayan Bhattacharyya, Krushna Chandra Sahoo, Vijay Kumar Mahadik, Vishal Diwan, Megha Sharma, Ashish Pathak, Smita U. Khedkar, Dnyaneshwar Avhad, Sonal Saxena, Sandeep Nerkar, Vaishali Venu, Sandeep Kumar, G. Shandeepan, Khundrakpam Ranjit Singh, Ridiamma Gashnga & Arvind Kumar. (2019) Characteristics of a Nationwide Voluntary Antibiotic Resistance Awareness Campaign in India; Future Paths and Pointers for Resource Limited Settings/Low and Middle Income Countries. International Journal of Environmental Research and Public Health 16:24, pages 5141.
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Benedikt Huttner, Mirko Saam, Lorenzo Moja, Karen Mah, Marc Sprenger, Stephan Harbarth & Nicola Magrini. (2019) How to improve antibiotic awareness campaigns: findings of a WHO global survey. BMJ Global Health 4:3, pages e001239.
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Jan Michael Alexandre Cortez Bernadas. (2019) Antibiotic-related meanings, experiences and information sources of women in the economic margins of urban Manila. International Journal of Human Rights in Healthcare 12:1, pages 3-15.
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Christian Munthe, Leila El-Alti, Thomas Hartvigsson & Niels Nijsingh. (2018) Disputing with patients in person-centered care. Journal of Argumentation in Context 7:2, pages 231-244.
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Vera Vlahović-Palčevski. 2017. Antimicrobial Stewardship. Antimicrobial Stewardship 175 184 .
Enrique Castro-S?nchez, Luke S. P. Moore, Fran Husson & Alison H. Holmes. (2016) What are the factors driving antimicrobial resistance? Perspectives from a public event in London, England. BMC Infectious Diseases 16:1.
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