Citations (11)
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Kathryn J. Aikin, Vanessa Boudewyns, Kevin R. Betts, Kristen C. Giombi, Ryan S. Paquin, Micaela Brewington & Raahina Malik. (2023) Implied Claims in Drug Advertising: A Review of Recent Literature and Regulatory Actions. Health Communication 0:0, pages 1-14.
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Helen W. Sullivan, Wen-Hung Chen & Kevin R. Betts. (2021) Assessing the Inclusion of Foil Items in a Scale to Measure Recognition of Health Messages. Communication Methods and Measures 15:3, pages 211-221.
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Jennifer Gerard Ball & Janelle Applequist. (2019) The Use of Narratives to Deliver Information in Direct-To-Consumer Prescription Drug Commercials: A Content Analysis. Journal of Health Communication 24:5, pages 512-524.
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Daniel Catalan-Matamoros & Carmen Peñafiel-Saiz. (2019) The Use of Traditional Media for Public Communication about Medicines: A Systematic Review of Characteristics and Outcomes. Health Communication 34:4, pages 415-423.
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Helen W. Sullivan, Amie C. O’Donoghue, Douglas J. Rupert, Jessica Fitts Willoughby, Jacqueline B. Amoozegar & Kathryn J. Aikin. (2016) Are Disease Awareness Links on Prescription Drug Websites Misleading? A Randomized Study. Journal of Health Communication 21:11, pages 1198-1207.
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Articles from other publishers (6)
Kristen Giombi, Jessica Thompson, Candi Wines, Ryan Haughney, Helen W. Sullivan & Kevin R. Betts. (2023) A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 19:6, pages 859-872.
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Ilene L. Hollin & Jennifer Gerard Ball. (2022) Does price disclosure in pharmaceutical advertising result in price transparency? Evidence from a randomized experiment. Exploratory Research in Clinical and Social Pharmacy 8, pages 100180.
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Mary L. Raber-Johnson, Mark Stinson, Carlotta Dillon & George J. Wan. (2021) Key Steps Toward a Promotional Communications Strategy: Collaboration Best Practices for Teams Creating Promotional Materials and Regulatory Colleagues. Therapeutic Innovation & Regulatory Science 55:4, pages 696-704.
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Melanie R. Savelli. (2020) How the operationalization of exposure impacts studies on direct-to-consumer advertising of prescription drugs. International Journal of Pharmaceutical and Healthcare Marketing 14:3, pages 409-424.
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Lisa M. Schwartz & Steven Woloshin. (2019) Medical Marketing in the United States, 1997-2016. JAMA 321:1, pages 80.
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Kathryn J Aikin, Helen W Sullivan, Suzanne Dolina, Molly Lynch & Linda B Squiers. (2017) Direct-to-Consumer Promotion of Prescription Drugs on Mobile Devices: Content Analysis. Journal of Medical Internet Research 19:7, pages e225.
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