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Journal of Health Communication
International Perspectives
Volume 22, 2017 - Issue 7
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Articles

Harnessing Youth and Young Adult Culture: Improving the Reach and Engagement of the truth® Campaign

Elizabeth HairEvaulation Science and Research, Truth Initiative, Washington, District of Columbia, USA;Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USACorrespondence[email protected]
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Lindsay PitzerEvaulation Science and Research, Truth Initiative, Washington, District of Columbia, USA
,
Morgane BennettEvaulation Science and Research, Truth Initiative, Washington, District of Columbia, USA;Department of Prevention and Community Health, Milken Institute School of Public Health, George Washington University, Washington, District of Columbia, USA
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Michael HalenarEvaulation Science and Research, Truth Initiative, Washington, District of Columbia, USA
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Jessica RathEvaulation Science and Research, Truth Initiative, Washington, District of Columbia, USA;Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA
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Jennifer CantrellEvaulation Science and Research, Truth Initiative, Washington, District of Columbia, USA;Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA
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Nicole DorrlerMarketing Department, Truth Initiative, Washington, District of Columbia, USA
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Eric AscheMarketing Department, Truth Initiative, Washington, District of Columbia, USA
&
Donna ValloneEvaulation Science and Research, Truth Initiative, Washington, District of Columbia, USA;Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA;College of Global Public Health, New York University, New York, New York, USA
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Pages 568-575 | Published online: 26 May 2017

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Shaohai Jiang, Janice Tay, Annabel Ngien & Iccha Basnyat. (2022) Social Media Health Promotion and Audience Engagement: The Roles of Information Dissemination, Organization-Audience Interaction, and Action Confidence Building. Health Communication 0:0, pages 1-11.
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Andy King, Jeff Niederdeppe & Ethan Dahl. (2021) Visual Juxtapositions as Exemplars in Messages Promoting Healthy Dietary Behavior. Health Communication 36:10, pages 1200-1215.
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Holly C. Gooding & Liliana Aguayo. (2023) Hard Lessons From a School-Based Intervention to Improve Cardiovascular Health in Adolescence. JAMA Cardiology.
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James Kite, Lilian Chan, Kathryn MacKay, Lucy Corbett, Gillian Reyes-Marcelino, Binh Nguyen, William Bellew & Becky Freeman. (2023) A Model of Social Media Effects in Public Health Communication Campaigns: Systematic Review. Journal of Medical Internet Research 25, pages e46345.
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P. Christopher Palmedo, Samantha Flores, Kalya Castillo, Moria Byrne-Zaaloff & Kelly Moltzen. (2022) Exploring Countermarketing Messages to Reduce Youth Sugar-Sweetened Beverage Consumption in The Bronx, NY. Social Marketing Quarterly 28:4, pages 274-287.
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Jake Andrew Kucek. (2020) Resource Mobilization’s Effect on the Social Construction of Identity on Twitter: A Case Study of J.J. Watt’s Hurricane Harvey Relief. Communication & Sport 10:2, pages 291-312.
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Jennifer Cantrell, Jeffrey Bingenheimer, Shreya Tulsiani, Elizabeth Hair, Donna Vallone, Sarah Mills, Raquel Gerard & William D. Evans. (2022) Assessing digital advertising exposure using a virtual experimental protocol. DIGITAL HEALTH 8, pages 205520762211022.
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Kai Wang, Kejun Lin, Shixin Yang & Sang-Gyun Na. (2021) The Relationship Between Social Media Digitalization and Coronavirus Disease 2019 Fear Among Service Sector Employees. Frontiers in Psychology 12.
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Mike Sukle, Dan Schultz, Andrew J. Czaplewski & Thomas Martin Key. (2021) Can Marijuana Counter-Marketing Prevent Underage Use?. Journal of Advertising Research 61:4, pages 456-471.
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Shuo Niu, Cat Mai, Katherine G. McKim & Scott McCrickard. (2021) #TeamTrees: Investigating How YouTubers Participate in a Social Media Campaign. Proceedings of the ACM on Human-Computer Interaction 5:CSCW2, pages 1-26.
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Sascha Ketelhut, Anna Lisa Martin-Niedecken, Patrick Zimmermann & Claudio R. Nigg. (2021) Physical Activity and Health Promotion in Esports and Gaming–Discussing Unique Opportunities for an Unprecedented Cultural Phenomenon. Frontiers in Sports and Active Living 3.
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Lauren Southwick, Sharath C. Guntuku, Elissa V. Klinger, Emily Seltzer, Haley J. McCalpin & Raina M. Merchant. (2021) Characterizing COVID-19 Content Posted to TikTok: Public Sentiment and Response During the First Phase of the COVID-19 Pandemic. Journal of Adolescent Health 69:2, pages 234-241.
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Corey H Basch, Joseph Fera, Isabela Pierce & Charles E Basch. (2021) Promoting Mask Use on TikTok: Descriptive, Cross-sectional Study. JMIR Public Health and Surveillance 7:2, pages e26392.
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Guendalina Graffigna, Caterina Bosio, Mariarosaria Savarese, Marina Barello & Serena Barello. (2020) “#I-Am-Engaged”: Conceptualization and First Implementation of a Multi-Actor Participatory, Co-designed Social Media Campaign to Raise Italians Citizens’ Engagement in Preventing the Spread of COVID-19 Virus. Frontiers in Psychology 11.
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Lilian Chan, Blythe O'Hara, Philayrath Phongsavan, Adrian Bauman & Becky Freeman. (2020) Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns. Journal of Medical Internet Research 22:8, pages e17432.
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C V Weiger, T N Alexander & M B Moran. (2020) Are national antitobacco campaigns reaching high-risk adolescents? A cross-sectional analysis from PATH Wave 2. Health Education Research 35:1, pages 44-59.
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Carolyn Ann Stalgaitis, Mayo Djakaria & Jeffrey Washington Jordan. (2020) The Vaping Teenager: Understanding the Psychographics and Interests of Adolescent Vape Users to Inform Health Communication Campaigns. Tobacco Use Insights 13, pages 1179173X2094569.
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Onyema Greg Chido-Amajuoyi, Robert K. Yu, Israel Agaku & Sanjay Shete. (2019) Exposure to Court-Ordered Tobacco Industry Antismoking Advertisements Among US Adults. JAMA Network Open 2:7, pages e196935.
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Brian Jenssen & Rachel Boykan. (2019) Electronic Cigarettes and Youth in the United States: A Call to Action (at the Local, National and Global Levels). Children 6:2, pages 30.
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Jessica M. Rath, Marisa Greenberg, Ollie Ganz, Lindsay Pitzer, Elizabeth C. Hair, Haijun Xiao, Jennifer Cantrell & Donna Vallone. (2018) A Multidisciplinary Approach to Health Campaign Effectiveness. Journal of Public Health Research 7:2, pages jphr.2018.1379.
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Elizabeth C. Hair, Jennifer Cantrell, Lindsay Pitzer, Morgane A. Bennett, Alexa R. Romberg, Haijun Xiao, Jessica M. Rath, Michael J. Halenar & Donna Vallone. (2018) Estimating the Pathways of an Antitobacco Campaign. Journal of Adolescent Health 63:4, pages 401-406.
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Donna Vallone, Jennifer Cantrell, Morgane Bennett, Alexandria Smith, Jessica M Rath, Haijun Xiao, Marisa Greenberg & Elizabeth C Hair. (2018) Evidence of the Impact of the truth FinishIt Campaign. Nicotine & Tobacco Research 20:5, pages 543-551.
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