Alcohol Storylines in Television Episodes: The Preventive Effect of Countering Epilogues

Cristel Antonia RussellDepartment of Marketing, Kogod School of Business, American University, Washington, District of Columbia, USACorrespondence[email protected]

Dale Wesley RussellF. Edward Hébert School of Medicine, Uniformed Services University, Bethesda, Maryland, USA

Joel W. GrubePrevention Research Center, Pacific Institute for Research and Evaluation, Oakland, California, USA

Edward McQuarrieDepartment of Marketing, University of Santa Clara, Santa Clara, California, USA

Citations (7)

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (2)

Cristel Antonia Russell, Anne Hamby, Boris Chapoton & Véronique Régnier Denois. (2021) Actions Speak Louder than Words: How Characters’ Effectiveness as Message Sources Depend on Their Story Experiences. Health Communication 36:5, pages 585-592.
Read now

Cristel A. Russell, Anne M. Hamby & Dale W. Russell. (2018) When a Correction Contradicts: Countermessages May Increase Adolescents’ Ambivalence in Response to Drinking-Related Narratives. Journal of Advertising 47:4, pages 395-411.
Read now

Articles from other publishers (5)

Eakachai Kantawong, Tsui-Sui Annie Kao, Lorraine B. Robbins, Jiying Ling & Kaston D. Anderson-Carpenter. (2021) Adolescents’ Perceived Drinking Norms Toward Alcohol Misuse: An Integrative Review. Western Journal of Nursing Research 44:5, pages 477-492.
Crossref

Anne Hamby & Tom van Laer. (2021) Not Whodunit But Whydunit: Story Characters’ Motivations Influence Audience Interest in Services. Journal of Service Research 25:1, pages 48-65.
Crossref

Cristel Antonia Russell, Anne M. Hamby, Joel W. Grube & Dale W. Russell. (2019) When Do Public Health Epilogues Correct the Influence of Alcohol Story Lines on Youth? The Interplay of Narrative Transportation and Persuasion Knowledge. Journal of Public Policy & Marketing 38:3, pages 316-331.
Crossref

Ignacio Redondo, Cristel A. Russell & Jorge Bernal. (2018) To brand or not to brand a product placement? Evidence from a field study of two influence mechanisms of positive portrayals of alcohol in film. Drug and Alcohol Review 37:S1.
Crossref

Anne Hamby & Tom van Laer. (2019) Not Whodunit but Whydunit: Audiences Do Good Because of the Reasons Behind Story Characters’ Actions. SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Alcohol Storylines in Television Episodes: The Preventive Effect of Countering Epilogues

Articles from other publishers (5)

Information for

Open access

Opportunities

Help and information

Your download is now in progress and you may close this window

Login or register to access this feature

Alcohol Storylines in Television Episodes: The Preventive Effect of Countering Epilogues

Citations (7)

Read on this site (2)

Articles from other publishers (5)

Reprints and Corporate Permissions

Academic Permissions

Related research

To cite this article:

Download citation

Information for

Open access

Opportunities

Help and information

Keep up to date