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Journal of Health Communication
International Perspectives
Volume 24, 2019 - Issue 4
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Articles

Aging and Direct-to-Consumer Prescription Drug Television Ads: The Effects of Individual Differences and Risk Presentation

Amie C. O’DonoghueCenter for Drug Evaluation and Research, U.S. Food and Drug Administration, Silver Spring, MD, USACorrespondence[email protected]
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,
Mihaela JohnsonCenter for Communication Science, RTI International, Raleigh, NC, USAView further author information
,
Helen W. SullivanCenter for Drug Evaluation and Research, U.S. Food and Drug Administration, Silver Spring, MD, USAView further author information
,
Sarah ParvantaCenter for Communication Science, RTI International, Raleigh, NC, USAView further author information
,
Sarah RayCenter for Communication Science, RTI International, Raleigh, NC, USAView further author information
&
Brian G. SouthwellCenter for Communication Science, RTI International, Raleigh, NC, USAView further author information
Pages 368-376 | Published online: 23 Apr 2019

Citations (6)

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Kathryn J. Aikin, Vanessa Boudewyns, Kevin R. Betts, Kristen C. Giombi, Ryan S. Paquin, Micaela Brewington & Raahina Malik. (2023) Implied Claims in Drug Advertising: A Review of Recent Literature and Regulatory Actions. Health Communication 0:0, pages 1-14.
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Kevin R. Betts, Kathryn J. Aikin, Panne Burke, Stephanie Miles & Shane Mannis. (2022) Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users. Health Marketing Quarterly 39:1, pages 4-22.
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Articles from other publishers (4)

Kristen Giombi, Jessica Thompson, Candi Wines, Ryan Haughney, Helen W. Sullivan & Kevin R. Betts. (2023) A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 19:6, pages 859-872.
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Katarzyna Karłowicz-Bodalska, Natalia Sauer, Laura Jonderko & Anna Wiela-Hojeńska. (2023) Over the Counter Pain Medications Used by Adults: A Need for Pharmacist Intervention. International Journal of Environmental Research and Public Health 20:5, pages 4505.
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Kathryn A. Martinez, Heather McKee Hurwitz & Michael B. Rothberg. (2022) Qualitative Analysis of Patient–Physician Discussions Regarding Anticoagulation for Atrial Fibrillation. JAMA Internal Medicine 182:12, pages 1260.
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Amie C. O’Donoghue, Kevin R. Betts, Sarah Parvanta, Mihaela Johnson, Bridget Kelly & Nicole Mack. (2021) Effects of Animation and Rotoscoping In Direct-to-Consumer Rx TV Advertising. Journal of Advertising Research 61:4, pages 397-413.
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