Individual- and Ad-Level Predictors of Perceptions of Serious and Actionable Risks in Direct-to-Consumer Prescription Drug TV Advertising

Kathryn J. AikinUS Food and Drug Administration, Office of Prescription Drug Promotion, Silver Spring, Maryland, USACorrespondence[email protected]

https://orcid.org/0000-0002-1777-290X

Vanessa BoudewynsScience in the Public Sphere, Center for Communication Science, RTI International, Research Triangle Park, North Carolina, USA

Kevin R. BettsUS Food and Drug Administration, Office of Prescription Drug Promotion, Silver Spring, Maryland, USA

Brian G. SouthwellScience in the Public Sphere, Center for Communication Science, RTI International, Research Triangle Park, North Carolina, USA

Peyton WilliamsScience in the Public Sphere, Center for Communication Science, RTI International, Research Triangle Park, North Carolina, USA

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Kathryn J. Aikin, Vanessa Boudewyns, Kevin R. Betts, Kristen C. Giombi, Ryan S. Paquin, Micaela Brewington & Raahina Malik. (2023) Implied Claims in Drug Advertising: A Review of Recent Literature and Regulatory Actions. Health Communication 0:0, pages 1-14.
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Kevin R. Betts, Amie C. O’Donoghue, Mihaela Johnson, Vanessa Boudewyns & Ryan S. Paquin. (2022) Detecting and Reporting Deceptive Prescription Drug Promotion: Differences Across Consumer and Physician Audiences and by Number and Type of Deceptive Claims and Tactics. Health Communication 37:13, pages 1609-1621.
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Kristen Giombi, Jessica Thompson, Candi Wines, Ryan Haughney, Helen W. Sullivan & Kevin R. Betts. (2023) A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 19:6, pages 859-872.
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Jing Wang, Veronica M. Grebennikova, Snezhana A. Khazova & Alexander A. Malkov. 2023. Consequences of Social Transformation for Economic Theory. Consequences of Social Transformation for Economic Theory 213 224 .

Kathryn J. Aikin, Kevin R. Betts, Vanessa Boudewyns, Mihaela Johnson & Christine N. Davis. (2020) Consumer responses to framing statements preceding the major risk statement in prescription drug DTC TV ads. Research in Social and Administrative Pharmacy 16:9, pages 1237-1247.
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Individual- and Ad-Level Predictors of Perceptions of Serious and Actionable Risks in Direct-to-Consumer Prescription Drug TV Advertising

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Individual- and Ad-Level Predictors of Perceptions of Serious and Actionable Risks in Direct-to-Consumer Prescription Drug TV Advertising

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