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Journal of Health Communication
International Perspectives
Volume 25, 2020 - Issue 5
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Original Article

Precise Persuasion: Investigating Incentive Appeals for the Promotion of Antibiotic Stewardship with Message-induced Transitions

Rachel A. Smith1 Department of Communication Arts and Sciences, The Pennsylvania State University, State College, Pennsylvania, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-2407-7515View further author information
ORCID Icon,
Edward L. Fink2 Department of Communication and Social Influence, Temple University, Philadelphia, Pennsylvania, USAView further author information
,
Adriana Romano1 Department of Communication Arts and Sciences, The Pennsylvania State University, State College, Pennsylvania, USAView further author information
&
Nkuchia M. M’ikanatha3 Pennsylvania Department of Health, Harrisburg, Pennsylvania, USAView further author information
Pages 430-443 | Published online: 17 Jun 2020

Citations (3)

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Zhengyu Zhang, Mian Jia & Matthew S. McGlone. (2023) Communicating Antibiotic Resistance via Linguistic Agency Assignment. Health Communication 38:14, pages 3287-3300.
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Rachel A. Smith, Meg L. Small, Nita Bharti, Samuel J. DeMatte, Robert P. Lennon & Matthew J. Ferrari. (2023) COVID-19 Mitigation Among College Students: Social Influences, Behavioral Spillover, and Antibody Results. Health Communication 38:10, pages 2002-2011.
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Rachel A. Smith, Jessica G. Myrick, Robert P. Lennon, Molly A. Martin, Meg L. Small, Lauren J. Van Scoy & the Data4Action Research Group. (2021) Exploring Behavioral Typologies to Inform COVID-19 Health Campaigns: A Person-Centered Approach. Journal of Health Communication 26:6, pages 402-412.
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