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Journal of Health Communication
International Perspectives
Volume 26, 2021 - Issue 1
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Research Article

What Do Social Media Influencers Say about Health? A Theory-Driven Content Analysis of Top Ten Health Influencers’ Posts on Sina Weibo

Wenxue Zou1 Department of Communication, Texas A&M University, College Station, Texas, USA
,
Wanjiang Jacob Zhang2 School of Journalism and Communication, The Chinese University of Hong Kong, Hong Kong, PR China
&
Lu Tang1 Department of Communication, Texas A&M University, College Station, Texas, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-1850-1511
ORCID Icon
Pages 1-11 | Published online: 29 Dec 2020

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Emily J. Pfender & M. Marie Devlin. (2023) What Do Social Media Influencers Say About Birth Control? A Content Analysis of YouTube Vlogs About Birth Control. Health Communication 38:14, pages 3336-3345.
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Minseong Kim & Tae Hyun Baek. (2023) Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States. International Journal of Human–Computer Interaction 0:0, pages 1-14.
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Zikun Liu & Wenxue Zou. (2023) Breaking Taboos in Women’s Reproductive Health: The Communication Strategies Used by Top OB/GYN Influencers in Chinese Social Media. Health Communication 0:0, pages 1-12.
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Susan Mello, Elizabeth Glowacki, Isabella Fuentes & Jennifer Seabolt. (2023) Communicating COVID-19 Risk on Instagram: A Content Analysis of Official Public Health Messaging During the First Year of the Pandemic. Journal of Health Communication 28:1, pages 38-52.
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Juwon Hwang, Porismita Borah, Juwhan Choi & Shreenita Ghosh. (2022) Understanding CDC’s Vaccine Communication during the COVID-19 Pandemic and Its Effectiveness in Promoting Positive Attitudes toward the COVID-19 Vaccine. Journal of Health Communication 27:9, pages 672-681.
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Loes Janssen, Alexander P. Schouten & Emmelyn A. J. Croes. (2022) Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification. International Journal of Advertising 41:1, pages 101-127.
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Emily J. Pfender, Claire Wanzer & Amy Bleakley. A Content Analysis of Social Media influencers’ “What I Eat in a day” Vlogs on YouTube. Health Communication 0:0, pages 1-12.
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