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Journal of Health Communication
International Perspectives
Volume 8, 2003 - Issue 2
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Original Articles

Tobacco Counter-Advertising: A Review of the Literature and a Conceptual Model for Understanding Effects

GINA AGOSTINELLI Prevention Research Center, Berkeley, California, USA
&
JOEL W. GRUBE Prevention Research Center, Berkeley, California, USA
Pages 107-127 | Published online: 10 Nov 2010

Citations (20)

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Read on this site (10)

Michelle S. Wehbe, Michael Basil & Debra Basil. (2017) Reactance and Coping Responses to Tobacco Counter-Advertisements. Journal of Health Communication 22:7, pages 576-583.
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Jolanda Veldhuis, Elly A. Konijn & Jacob C. Seidell. (2014) Counteracting Media's Thin-Body Ideal for Adolescent Girls: Informing Is More Effective Than Warning. Media Psychology 17:2, pages 154-184.
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NormanC. H. Wong, LindseyA. Harvell & KylieJ. Harrison. (2013) The Unintended Target: Assessing Nonsmokers' Reactions to Gain- and Loss-Framed Antismoking Public Service Announcements. Journal of Health Communication 18:12, pages 1402-1421.
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Smita C. Banerjee, Kathryn Greene, Michael L. Hecht, Kate Magsamen-Conrad & Elvira Elek. (2013) “Drinking Won't Get You Thinking”: A Content Analysis of Adolescent-Created Print Alcohol Counter-advertisements. Health Communication 28:7, pages 671-682.
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Yoori Hwang. (2010) Selective Exposure and Selective Perception of Anti-Tobacco Campaign Messages: The Impacts of Campaign Exposure on Selective Perception. Health Communication 25:2, pages 182-190.
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Chingching Chang. (2009) Enhancing the Effectiveness of Antismoking Messages via Self-Congruent Appeals. Health Communication 24:1, pages 33-40.
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Chingching Chang. (2009) Psychological Motives Versus Health Concerns: Predicting Smoking Attitudes and Promoting Antismoking Attitudes. Health Communication 24:1, pages 1-11.
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Cruz P. Lancho & Antonio S. Cabaco. (2009) Análisis del procesamiento atencional de la información relacionada con el tabaco y la salud mediante una tarea stroop modificada. Studies in Psychology 30:1, pages 21-30.
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Chingching Chang. (2006) Changing Smoking Attitudes by Strengthening Weak Antismoking Beliefs—Taiwan as an Example. Journal of Health Communication 11:8, pages 769-788.
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KathleenJ. Kelly, LindaR. Stanley, Maria LeonoraG. Comello & GabrielR. Gonzalez. (2006) Tobacco Counteradvertisements Aimed at Bicultural Mexican American Youth: The Impact of Language and Theme. Journal of Health Communication 11:5, pages 455-476.
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Articles from other publishers (10)

Helen Dixon, Maree Scully, Melanie Wakefield, Bridget Kelly, Simone Pettigrew, Kathy Chapman & Jeff Niederdeppe. (2020) Can counter-advertising protect spectators of elite sport against the influence of unhealthy food and beverage sponsorship? A naturalistic trial. Social Science & Medicine 266, pages 113415.
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Barrie Gunter. 2019. Gambling Advertising: Nature, Effects and Regulation. Gambling Advertising: Nature, Effects and Regulation 159 191 .
William G Shadel, Steven C Martino, Claude Setodji, Michael Dunbar, Daniela Kusuke, Serafina Lanna & Amanda Meyer. (2019) Placing Antismoking Graphic Warning Posters at Retail Point-of-Sale Locations Increases Some Adolescents’ Susceptibility to Future Smoking. Nicotine & Tobacco Research 21:2, pages 220-226.
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Li-Ling Huang, Daniela B. Friedman, Feng-Chang Lin & James F. Thrasher. (2016) Which types of anti-smoking television advertisements work better in Taiwan?. Health Promotion International, pages daw085.
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Jennifer L. Burton, Donna J. Hill & Aysen Bakir. (2015) Influencing light versus heavy engagers of harmful behavior to curb their habits through positive and negative ad imagery. Journal of Consumer Behaviour 14:4, pages 237-247.
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Lijiang Shen, Jennifer L. Monahan, Nancy Rhodes & David R. Roskos-Ewoldsen. (2009) The Impact of Attitude Accessibility and Decision Style on Adolescents' Biased Processing of Health-Related Public Service Announcements. Communication Research 36:1, pages 104-128.
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O. Werder. (2007) Battle of the bulge: an analysis of the obesity prevention campaigns in the United States and Germany. Obesity Reviews 8:5, pages 451-457.
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JOYCE M. WOLBURG. (2006) College Students’ Responses to Antismoking Messages: Denial, Defiance, and Other Boomerang Effects. Journal of Consumer Affairs 40:2, pages 294-323.
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Kimberly M. Thompson. (2005) Addicted Media: Substances on Screen. Child and Adolescent Psychiatric Clinics of North America 14:3, pages 473-489.
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Peter Landry. (2015) Bad Habits and Endogenous Decision Points. SSRN Electronic Journal.
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