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Journal of Health Communication
International Perspectives
Volume 8, 2003 - Issue 2
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Original Articles

Increasing Intention to Comply with Pharmaceutical Product Instructions: An Exploratory Study Investigating the Rolesof Frame and Plain Language

AMANDA B. BOWER Department of Management, Washington and Lee University, Lexington, Virginia, USA
&
VALERIE A. TAYLOR Department of Marketing & Entrepreneurship, College of Business Administration, University of Tennessee at Chattanooga, Chattanooga, Tennessee, USA
Pages 145-156 | Published online: 10 Nov 2010

Citations (11)

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Read on this site (3)

NormanC. H. Wong, LindseyA. Harvell & KylieJ. Harrison. (2013) The Unintended Target: Assessing Nonsmokers' Reactions to Gain- and Loss-Framed Antismoking Public Service Announcements. Journal of Health Communication 18:12, pages 1402-1421.
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Ji Pan. (2013) Impacts of Content Preferences and Elaboration on the Effects of “Incompetent Authority” Frame in Chinese Product Recall Coverage. Atlantic Journal of Communication 21:4, pages 200-214.
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Ashley Duggan. (2006) Understanding Interpersonal Communication Processes Across Health Contexts: Advances in the Last Decade and Challenges for the Next Decade. Journal of Health Communication 11:1, pages 93-108.
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Articles from other publishers (8)

Agnieszka Siennicka, Maciej Pondel, Szymon Urban, Ewa Anita Jankowska, Beata Ponikowska & Izabella Uchmanowicz. (2022) Patterns of Locus of Control in People Suffering from Heart Failure: An Approach by Clustering Method. Medicina 58:11, pages 1542.
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Marta Antón & Elizabeth M. Goering. 2015. Understanding Patients' Voices. Understanding Patients' Voices.
Ulla Connor, Marta Antón, Elizabeth Goering, Kathryn Lauten, Paris Roach, Stephanie Balunda & Amir Hayat. (2013) Listening to patients’ voices: Linguistic indicators related to diabetes self-management. Communication and Medicine 9:1, pages 1-12.
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Elizabeth Goering & Marianne S. Matthias. (2011) Coping with Chronic Illness: Information Use and Treatment Adherence among People with Diabetes. Communication & Medicine 7:2.
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Hyunyi Cho & Franklin J. Boster. (2008) Effects of Gain Versus Loss Frame Antidrug Ads on Adolescents. Journal of Communication 58:3, pages 428-446.
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William Shrank, Jerry Avorn, Cony Rolon & Paul Shekelle. (2016) Medication Safety: Effect of Content and Format of Prescription Drug Labels on Readability, Understanding, and Medication Use: A Systematic Review. Annals of Pharmacotherapy 41:5, pages 783-801.
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Daniel J. O'keefe & Jakob D. Jensen. (2006) Chapter 1: The Advantages of Compliance or the Disadvantages of Noncompliance? A Meta-Analytic Review of the Relative Persuasive Effectiveness of Gain-Framed and Loss-Framed Messages. Communication Yearbook 30:1, pages 1-43.
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Ulla Connor, Elizabeth Goering, Marianne Matthias & Robert Mac Neill. (2009) Information Use and Treatment Adherence Among Patients with Diabetes. SSRN Electronic Journal.
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