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Original Articles

Alcohol Advertising Exposure and Perceptions: Links with Alcohol Expectancies and Intentions to Drink or Drinking in Underaged Youth and Young AdultsFootnote1

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Pages 3-29 | Published online: 17 Aug 2010

Keep up to date with the latest research on this topic with citation updates for this article.

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Alisa A. Padon, Rajiv N. Rimal, William DeJong, Michael Siegel & David Jernigan. (2018) Assessing Youth-Appealing Content in Alcohol Advertisements: Application of a Content Appealing to Youth (CAY) Index. Health Communication 33:2, pages 164-173.
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William Evans. (2004) Bibliography. Health Communication 16:4, pages 507-515.
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