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Journal of Health Communication
International Perspectives
Volume 10, 2005 - Issue 7
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ARTICLES

Comprehension of Information in Three Direct-to-Consumer Television Prescription Drug Advertisements Among Adults With Limited Literacy

Kimberly A. Kaphingst Division of Population Science, Dana-Farber Cancer Institute, Boston, Massachusetts, USA
,
Rima E. Rudd Department of Society, Human Development, and Health, Harvard School of Public Health, Boston, Massachusetts, USA
,
William DeJong Department of Social and Behavioral Sciences, Boston University School of Public Health, Boston, Massachusetts, USA
&
Lawren H. Daltroy RBB Arthritis Research Center, Brigham & Women's Hospital, Boston, Massachusetts, USA
Pages 609-619 | Published online: 23 Feb 2007

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Helen W. Sullivan, Wen-Hung Chen & Kevin R. Betts. (2021) Assessing the Inclusion of Foil Items in a Scale to Measure Recognition of Health Messages. Communication Methods and Measures 15:3, pages 211-221.
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Robert G. Magee & Stephen C. Smith. (2019) The modality of direct-to-consumer advertisements for prescription drugs affects thoughts of risk and drug distrust. Communication Research Reports 36:4, pages 349-358.
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Helen W. Sullivan, Kathryn J. Aikin & Jon Poehlman. (2019) Communicating Risk Information in Direct-to-Consumer Prescription Drug Television Ads: A Content Analysis. Health Communication 34:2, pages 212-219.
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Kristen Kiernicki & Donald W. Helme. (2017) Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising. Health Marketing Quarterly 34:4, pages 284-301.
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Cristel Antonia Russell, John L. Swasy, Dale Wesley Russell & Larry Engel. (2017) Eye-tracking evidence that happy faces impair verbal message comprehension: the case of health warnings in direct-to-consumer pharmaceutical television commercials. International Journal of Advertising 36:1, pages 82-106.
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Jennifer G. Ball, Danae Manika & Patricia A. Stout. (2016) The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising. Journal of Health Communication 21:1, pages 12-32.
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Marla B. Royne, Susan D. Myers, George Deitz & Alexa K. Fox. (2016) Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug Versus Dietary Supplement Advertising. Journal of Current Issues & Research in Advertising 37:1, pages 59-79.
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Andy S. L. Tan. (2015) A Study of the Frequency and Social Determinants of Exposure to Cancer-Related Direct-to-Consumer Advertising Among Breast, Prostate, and Colorectal Cancer Patients. Health Communication 30:11, pages 1102-1111.
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Michael Mackert, Marie Guadagno & Sara Champlin. (2015) Advancing Health Marketing Research and Policy Recommendations by Incorporating Source Perspectives. Health Marketing Quarterly 32:3, pages 250-262.
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Jin Seong Park, Ilwoo Ju & Kenneth Eunhan Kim. (2014) Direct-to-Consumer Antidepressant Advertising and Consumers’ Optimistic Bias about the Future Risk of Depression: The Moderating Role of Advertising Skepticism. Health Communication 29:6, pages 586-597.
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RosemaryJ. Avery, Matthew Eisenberg & KosaliI. Simon. (2012) Fair Balance in Direct-to-Consumer Antidepressant Print and Television Advertising, 1995–2007. Journal of Health Communication 17:3, pages 250-277.
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AmyE. Leader, Rebecca Cashman, ChelseaD. Voytek, JillianL. Baker, BridgetteM. Brawner & Ian Frank. (2011) An Exploratory Study of Adolescent Female Reactions to Direct-to-Consumer Advertising: The Case of the Human Papillomavirus (HPV) Vaccine. Health Marketing Quarterly 28:4, pages 372-385.
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Michael Mackert. (2011) Health Literacy Knowledge Among Direct-to-Consumer Pharmaceutical Advertising Professionals. Health Communication 26:6, pages 525-533.
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Michael Mackert & Brad Love. (2011) Educational Content and Health Literacy Issues in Direct-to-Consumer Advertising of Pharmaceuticals. Health Marketing Quarterly 28:3, pages 205-218.
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KathleenM. Mazor, Josephine Calvi, Rebecca Cowan, MaryE. Costanza, PaulK. J. Han, SarahM. Greene, Laura Saccoccio, Erica Cove, Douglas Roblin & Andrew Williams. (2010) Media Messages About Cancer: What Do People Understand?. Journal of Health Communication 15:sup2, pages 126-145.
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StacyM. Carter, GabrielleN. Samuel, Ian Kerridge, Richard Day, RachelA. Ankeny, ChristopherF. C. Jordens & Paul Komesaroff. (2010) Beyond Rhetoric in Debates About the Ethics of Marketing Prescription Medicines to Consumers: The Importance of Vulnerability in People, Situations, and Relationships. AJOB Primary Research 1:1, pages 11-21.
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Nathalie Dens, LynneC. Eagle & Patrick De Pelsmacker. (2008) Attitudes and Self-Reported Behavior of Patients, Doctors, and Pharmacists in New Zealand and Belgium Toward Direct-To-Consumer Advertising of Medication. Health Communication 23:1, pages 45-61.
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William Evans. (2006) BIBLIOGRAPHY. Health Communication 19:3, pages 277-280.
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Articles from other publishers (21)

Phillip Gu, Edward Yang, Punya Chittajallu, Cathy McNeill, Amit G. Singal, John H. Kwon & Tasneem F. Ahmed. (2020) Patient Perception and Clinical Impact of Direct-to-Consumer Advertising in Inflammatory Bowel Disease. Digestive Diseases and Sciences 66:1, pages 63-69.
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Viorela Dan. 2019. The Palgrave Handbook of Deceptive Communication. The Palgrave Handbook of Deceptive Communication 839 855 .
Monica J. Hwang & Henry N. Young. (2017) Enhancing the educational value of direct-to-consumer advertising of prescription drugs. Journal of the American Pharmacists Association 57:5, pages 571-578.
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Kevin Koo & Ronald L. Yap. (2017) Trends in Urological Direct-to-Consumer Advertising during Prime-Time Television News Programs. Urology Practice 4:1, pages 7-13.
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Michael Mackert, Marie Guadagno, Amanda Mabry & Lindsay Chilek. (2013) DTC drug advertising ethics: laboratory for medical marketing. International Journal of Pharmaceutical and Healthcare Marketing 7:4, pages 374-390.
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Jennifer Ball & Michael Mackert. (2013) Pharmaceutical advertising practitioners' approach to trust and emotion. International Journal of Pharmaceutical and Healthcare Marketing 7:3, pages 244-264.
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Catherine A. Womack. (2013) Ethical and epistemic issues in direct-to-consumer drug advertising: where is patient agency?. Medicine, Health Care and Philosophy 16:2, pages 275-280.
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Jennifer Cantrell, Donna M. Vallone, James F. Thrasher, Rebekah H. Nagler, Shari P. Feirman, Larry R. Muenz, David Y. He & Kasisomayajula Viswanath. (2013) Impact of Tobacco-Related Health Warning Labels across Socioeconomic, Race and Ethnic Groups: Results from a Randomized Web-Based Experiment. PLoS ONE 8:1, pages e52206.
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Emily Z. KontosKaren M. EmmonsElaine PuleoK. Viswanath. (2012) Contribution of Communication Inequalities to Disparities in Human Papillomavirus Vaccine Awareness and Knowledge. American Journal of Public Health 102:10, pages 1911-1920.
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Michael Mackert, Brad Love, Erin Donovan-Kicken & Katharine A. Uhle. (2011) Health Literacy as Controversy. Qualitative Health Research 21:12, pages 1607-1617.
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Michael Mackert & Brad Love. (2011) Profits and perspectives: advertising, social marketing, and public health. Journal of Social Marketing 1:3, pages 240-246.
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Michael MackertBrad LoveAvery E. Holton. (2011) Journalism as Health Education: Media Coverage of a Nonbranded Pharma Web Site. Telemedicine and e-Health 17:2, pages 88-94.
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Emily Z. Kontos & K. Viswanath. (2011) Cancer-related direct-to-consumer advertising: a critical review. Nature Reviews Cancer 11:2, pages 142-150.
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Danika Valerie Hall, Sandra Carol Jones & Janet Hoek. (2010) Direct to consumer advertising versus disease awareness advertising: consumer perspectives from down under. Journal of Public Affairs 11:1, pages 60-69.
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Michael Mackert, Matthew S Eastin & Jennifer G Ball. (2010) Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses. Journal of Medical Marketing 10:4, pages 352-365.
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Dominick L. FroschDavid GrandeDerjung M. TarnRichard L. Kravitz. (2010) A Decade of Controversy: Balancing Policy With Evidence in the Regulation of Prescription Drug Advertising. American Journal of Public Health 100:1, pages 24-32.
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Barbara Mintzes, Steve Morgan & James M. Wright. (2009) Twelve Years' Experience with Direct-to-Consumer Advertising of Prescription Drugs in Canada: A Cautionary Tale. PLoS ONE 4:5, pages e5699.
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G.A. ABEL, E.J. NEUFELD, M. SOREL & J.C. WEEKS. (2008) Direct‐to‐consumer advertising for bleeding disorders: a content analysis and expert evaluation of advertising claims. Journal of Thrombosis and Haemostasis 6:10, pages 1680-1684.
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Janet Hoek. (2007) Ethical and practical implications of pharmaceutical direct‐to‐consumer advertising. International Journal of Nonprofit and Voluntary Sector Marketing 13:1, pages 73-87.
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Gerd Gigerenzer, Wolfgang Gaissmaier, Elke Kurz-Milcke, Lisa M. Schwartz & Steven Woloshin. (2016) Helping Doctors and Patients Make Sense of Health Statistics. Psychological Science in the Public Interest 8:2, pages 53-96.
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Gregory A. Abel, Stephanie J. Lee & Jane C. Weeks. (2007) Direct-to-Consumer Advertising in Oncology: A Content Analysis of Print Media. Journal of Clinical Oncology 25:10, pages 1267-1271.
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