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Journal of Health Communication
International Perspectives
Volume 10, 2005 - Issue 5
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ARTICLES

Moving Toward a Theory of Normative Influences: How Perceived Benefits and Similarity Moderate the Impact of Descriptive Norms on Behaviors

Rajiv N. Rimal Johns Hopkins University, Baltimore, Maryland, USACorrespondence[email protected]
,
Maria K. Lapinski Michigan State University, East Lansing, Michigan, USA
,
Rachel J. Cook Johns Hopkins University, Baltimore, Maryland, USA
&
Kevin Real University of Kentucky, Lexington, Kentucky, USA
Pages 433-450 | Published online: 23 Feb 2007

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William Evans. (2006) BIBLIOGRAPHY. Health Communication 19:3, pages 277-280.
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