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Journal of Health Communication
International Perspectives
Volume 11, 2006 - Issue 5
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ARTICLES

Tobacco Counteradvertisements Aimed at Bicultural Mexican American Youth: The Impact of Language and Theme

Kathleen J. Kelly Colorado State University, Fort Collins, Colorado, USACorrespondence[email protected]
,
Linda R. Stanley Colorado State University, Fort Collins, Colorado, USA
,
Maria Leonora G. Comello Colorado State University, Fort Collins, Colorado, USA
&
Gabriel R. Gonzalez Colorado State University, Fort Collins, Colorado, USA
Pages 455-476 | Published online: 15 Aug 2006

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Abena A. Yeboah-Banin. (2023) Does Language Matter When Advertising to Africa’s Multilingual Audience? An ELM Study of Audience Language Preference and Responses. Journal of African Business 24:4, pages 632-648.
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Articles from other publishers (9)

Andreu van Hooft, Frank van Meurs, Mylène van de Wouw & Pablo van Maren Díaz. (2023) First language as a determinant of implicit and explicit language attitudes: Catalan/Spanish bilinguals’ general language attitudes and response to language choice in a COVID-19 vaccination advertisement. Folia Linguistica 57:2, pages 413-447.
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Jos Hornikx & Frank van MeursJos Hornikx & Frank van Meurs. 2020. Foreign Languages in Advertising. Foreign Languages in Advertising 123 159 .
Tess Cruz, Shyanika Rose, Brianna Lienemann, M. Justin Byron, Helen Meissner, Lourdes Baezconde-Garbanati, Li-Ling Huang, Dana Carroll, Claradina Soto & Jennifer Unger. (2019) Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature. Tobacco Induced Diseases 17:September.
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YoungJu Shin & Gerardo Maupome. (2016) Segmentation of Mexican-Heritage Immigrants: Acculturation Typology and Language Preference in Health Information Seeking. Journal of Immigrant and Minority Health 19:5, pages 1163-1173.
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Joseph Ravenell, Ellyn Leighton-Herrmann, Amparo Abel-Bey, Alexandra DeSorbo, Jeanne Teresi, Lenfis Valdez, Madeleine Gordillo, William Gerin, Michael Hecht, Mildred Ramirez, James Noble, Elizabeth Cohn, Giardin Jean-Louis, Tanya Spruill, Salina Waddy, Gbenga Ogedegbe & Olajide Williams. (2015) Tailored approaches to stroke health education (TASHE): study protocol for a randomized controlled trial. Trials 16:1.
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Jane Appleyard Allen, Jennifer C. Duke, Kevin C. Davis, Annice E. Kim, James M. Nonnemaker & Matthew C. Farrelly. (2015) Using Mass Media Campaigns to Reduce Youth Tobacco Use: A Review. American Journal of Health Promotion 30:2, pages e71-e82.
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Jennifer Allyson Dooley, Sameer Deshpande & Carol E. Adair. (2010) Comparing adolescent-focused obesity prevention and reduction messages. Journal of Business Research 63:2, pages 154-160.
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Constantine Vardavas, Emmanouil Symvoulakis, Gregory Connolly, Evridiki Patelarou & Christos Lionis. (2010) What Defines an Effective Anti-Tobacco TV Advertisement? A Pilot Study among Greek Adolescents. International Journal of Environmental Research and Public Health 7:1, pages 78-88.
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John P. ElderGuadalupe X. AyalaDeborah Parra-MedinaGregory A. Talavera. (2009) Health Communication in the Latino Community: Issues and Approaches. Annual Review of Public Health 30:1, pages 227-251.
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