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ARTICLES

Attitude Toward Direct-to-Consumer Advertising and Drug Inquiry Intention: The Moderating Role of Perceived Knowledge

Pages 567-580 | Published online: 29 Aug 2007

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Hye Jin Yoon, Eunjin Anna Kim & Sung in Choi. (2023) Will humor increase the effectiveness of human papillomavirus (HPV) advertising? exploring the role of humor, STD information, and knowledge. Journal of Marketing Communications 29:5, pages 491-509.
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Ilwoo Ju, Taehwan Park & Jennifer E. Ohs. (2020) Consumer Engagement with Prescription Medicine Decisions: Influences of Health Beliefs and Health Communication Sources. Health Communication 35:2, pages 135-147.
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Marla B. Royne, Susan D. Myers, George Deitz & Alexa K. Fox. (2016) Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug Versus Dietary Supplement Advertising. Journal of Current Issues & Research in Advertising 37:1, pages 59-79.
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Brittani Crook, Keri K. Stephens, Angie E. Pastorek, Michael Mackert & Erin E. Donovan. (2016) Sharing Health Information and Influencing Behavioral Intentions: The Role of Health Literacy, Information Overload, and the Internet in the Diffusion of Healthy Heart Information. Health Communication 31:1, pages 60-71.
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Danae Manika, JenniferG. Ball & PatriciaA. Stout. (2014) Factors Associated with the Persuasiveness of Direct-to-Consumer Advertising on HPV Vaccination Among Young Women. Journal of Health Communication 19:11, pages 1232-1247.
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Stephen J. Ceccoli & Robert J. Klotz. (2013) Taking your medicine? Attitudes toward direct-to-consumer advertising (DTCA). The Social Science Journal 50:4, pages 501-509.
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Soontae An & Nancy Muturi. (2011) Subjective Health Literacy and Older Adults' Assessment of Direct-to-Consumer Prescription Drug Ads. Journal of Health Communication 16:sup3, pages 242-255.
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GiselleK. Perez, DeanG. Cruess, Stacy Cruess, Molly Brewer, Jennifer Stroop, Robin Schwartz & Robert Greenstein. (2011) Attitudes Toward Direct-to-Consumer Advertisements and Online Genetic Testing Among High-Risk Women Participating in a Hereditary Cancer Clinic. Journal of Health Communication 16:6, pages 607-628.
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IvonneM. Torres & YamB. Limbu. (2010) Antecedents and Consequences of Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs. Journal of Current Issues & Research in Advertising 32:2, pages 59-70.
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Mahfuzur Rahman, Teoh Hui Ming, Tarannum Azim Baigh & Moniruzzaman Sarker. (2021) Adoption of artificial intelligence in banking services: an empirical analysis. International Journal of Emerging Markets 18:10, pages 4270-4300.
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Yaron Connelly, Nehama Lewis, Ilan Talmud & Giora Kaplan. (2023) Information processing likelihood, eHealth literacy, and complexity of seeking strategies as predictors of health decision-making quality. New Media & Society.
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Aysha Batool, Rizwan Shabbir, Muhammad Abrar & Ahmad Raza Bilal. (2022) Do fear and perceived knowledge of Covid-19 drive sustainable consumption behaviour in Muslims? The mediating role of religiosity. Journal of Islamic Marketing 14:7, pages 1645-1668.
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Ilene L. Hollin & Jennifer Gerard Ball. (2022) Does price disclosure in pharmaceutical advertising result in price transparency? Evidence from a randomized experiment. Exploratory Research in Clinical and Social Pharmacy 8, pages 100180.
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Ida Darmawan, Hao Xu & Jisu Huh. (2021) Comparison of the effects of help-seeking and product-claim direct-to-consumer advertising (DTCA) and the underlying mechanism. International Journal of Pharmaceutical and Healthcare Marketing 15:3, pages 354-370.
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Joseph Mintz, Peter Hick, Yvette Solomon, Aikaterini Matziari, Finn Ó’Murchú, Kathy Hall, Kevin Cahill, Catriona Curtin, Jake Anders & Despoina Margariti. (2020) The reality of reality shock for inclusion: How does teacher attitude, perceived knowledge and self-efficacy in relation to effective inclusion in the classroom change from the pre-service to novice teacher year?. Teaching and Teacher Education 91, pages 103042.
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Jennifer Gerard Ball. (2018) Caring or Compulsion? The Effects of Consumer Attributions of Risk Information Disclosure in Direct-to-Consumer Prescription Drug Advertising. Journal of Consumer Affairs 52:3, pages 623-654.
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Myung Ja Kim, Woo Gon Kim, Joung Man Kim & Chulwon Kim. (2016) Does knowledge matter to seniors’ usage of mobile devices? Focusing on motivation and attachment. International Journal of Contemporary Hospitality Management 28:8, pages 1702-1727.
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진범섭. (2016) The Persuasive Effects of Message Framing in the Treatment Behavior of Attention Deficit Hyperactivity Disorder: Analyzing the Effects of Involvement and Subjective Knowledge. Journal of Public Relations 20:3, pages 33-59.
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Pamela A. Williams, Amie C. O’Donoghue, Helen W. Sullivan, Jessica Fitts Willoughby, Claudia Squire, Sarah Parvanta & Kevin R. Betts. (2016) Communicating efficacy information based on composite scores in direct-to-consumer prescription drug advertising. Patient Education and Counseling 99:4, pages 583-590.
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MARLA B. ROYNE, ALEXA K. FOX, GEORGE D. DEITZ & TYLER GIBSON. (2014) The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Dietary Supplements. Journal of Consumer Affairs 48:3, pages 515-534.
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HO-YOUNG ANTHONY AHN, JIN SEONG PARK & ERIC HALEY. (2014) Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy. Journal of Consumer Affairs 48:1, pages 175-194.
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Marica Ferri, Elias Allara, Alessandra Bo, Antonio Gasparrini & Fabrizio Faggiano. (2013) Media campaigns for the prevention of illicit drug use in young people. Cochrane Database of Systematic Reviews.
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Sandra Zwier & Wenda Bolink. (2011) ‘Betaserc® is beter’. Psychologie & gezondheid 39:4, pages 224-231.
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Hae Sun Suh, Donghyun Lee, Sang Yong Kim, Dong Hyun Chee & Hye-Young Kang. (2011) Direct-to-consumer advertising (DTCA) for prescription drugs: Consumers’ attitudes and preferences concerning its regulation in South Korea. Health Policy 101:3, pages 260-268.
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Brent L. Rollins, Karen King, George Zinkhan & Matthew Petri. (2010) Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements. Drug Information Journal 44:6, pages 673-683.
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Robert A. Bell, Laramie D. Taylor & Richard L. Kravitz. (2010) Do antidepressant advertisements educate consumers and promote communication between patients with depression and their physicians?. Patient Education and Counseling 81:2, pages 245-250.
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