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ARTICLES

The Effectiveness of Gain-Framed Messages for Encouraging Disease Prevention Behavior: Is All Hope Lost?

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Pages 645-649 | Published online: 18 Oct 2007

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Porismita Borah, Juwon Hwang & Ying Chia (Louise) Hsu. (2021) COVID-19 Vaccination Attitudes and Intention: Message Framing and the Moderating Role of Perceived Vaccine Benefits. Journal of Health Communication 26:8, pages 523-533.
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Joan Kai-Lin Mak & Hichang Cho. (2020) Framing Smart Nation: A moderated mediation analysis of frame-focus effects. Information, Communication & Society 23:9, pages 1274-1294.
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Bethany Saxon, Sarah Bauerle Bass, Thomas Wright & Jessie Panick. (2019) Ebola and the rhetoric of US newspapers: assessing quality risk communication in public health emergencies. Journal of Risk Research 22:10, pages 1309-1322.
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Kiwon Seo & James Price Dillard. (2019) A Process Analysis of Message Style and Persuasion: The Effects of Gain-Loss Framing and Emotion-Inducing Imagery. Visual Communication Quarterly 26:3, pages 131-145.
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Aaron T. Piepmeier, Jennifer L. Etnier & Kimberly S. Fasczewski. (2018) Beyond health messaging: a behavioural economics approach to increasing self-selected distance during an acute bout of cycling. European Journal of Sport Science 18:9, pages 1264-1270.
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Jakob D. Jensen, Chelsea L. Ratcliff, Robert N. Yale, Melinda Krakow, Courtney L. Scherr & Sara K. Yeo. (2018) Persuasive impact of loss and gain frames on intentions to exercise: A test of six moderators. Communication Monographs 85:2, pages 245-262.
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Daniel J. O’Keefe. (2017) Misunderstandings of Effect Sizes in Message Effects Research. Communication Methods and Measures 11:3, pages 210-219.
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Hang Lu, William F. Siemer, Meghan S. Baumer, Daniel J. Decker & Alexander Gulde. (2016) Effects of Message Framing and Past Experience on Intentions to Prevent Human–Coyote Conflicts. Human Dimensions of Wildlife 21:6, pages 506-521.
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Jonathan Van ’t Riet, Anthony D. Cox, Dena Cox, Gregory D. Zimet, Gert-Jan De Bruijn, Bas Van den Putte, Hein De Vries, Marieke Q. Werrij & Robert A. C. Ruiter. (2016) Does perceived risk influence the effects of message framing? Revisiting the link between prospect theory and message framing. Health Psychology Review 10:4, pages 447-459.
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Shawnika J. Hull & Yangsun Hong. (2016) Sensation Seeking as a Moderator of Gain- and Loss-Framed HIV-Test Promotion Message Effects. Journal of Health Communication 21:1, pages 46-55.
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Anneke de Graaf, Bas van den Putte & Gert-Jan de Bruijn. (2015) Effects of Issue Involvement and Framing of a Responsible Drinking Message on Attitudes, Intentions, and Behavior. Journal of Health Communication 20:8, pages 989-994.
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John G. Wirtz, Sela Sar & Shreyas Ghuge. (2015) The Moderating Role of Mood and Personal Relevance on Persuasive Effects of Gain- and Loss-Framed Health Messages. Health Marketing Quarterly 32:2, pages 180-196.
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Hua Chang, Lingling Zhang & Guang-Xin Xie. (2015) Message framing in green advertising: the effect of construal level and consumer environmental concern. International Journal of Advertising 34:1, pages 158-176.
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Maureen Reni Courtney, Christy Spivey & Kathy M Daniel. (2014) Helping patients make better decisions: how to apply behavioral economics in clinical practice. Patient Preference and Adherence 8, pages 1503-1512.
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Mesfin Awoke Bekalu & Steven Eggermont. (2014) The Relative Persuasiveness of Gain-Framed Versus Loss-Framed HIV Testing Message: Evidence From a Field Experiment in Northwest Ethiopia. Journal of Health Communication 19:8, pages 922-938.
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Hyunmin Lee, YoungAh Lee, Sun-A Park, Erin Willis & Glen T. Cameron. (2013) What Are Americans Seeing? Examining the Message Frames of Local Television Health News Stories. Health Communication 28:8, pages 846-852.
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Kiwon Seo, James Price Dillard & Fuyuan Shen. (2013) The Effects of Message Framing and Visual Image on Persuasion. Communication Quarterly 61:5, pages 564-583.
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Tae Hyun Baek, Lijiang Shen & LeonardN. Reid. (2013) Effects of Message Framing in Anti–Binge Drinking PSAs: The Moderating Role of Counterfactual Thinking. Journal of Health Communication 18:4, pages 442-458.
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Daniel J. O’Keefe. (2013) The Relative Persuasiveness of Different Forms of Arguments-From-Consequences: A Review and Integration. Annals of the International Communication Association 36:1, pages 109-135.
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AmyE. Latimer-Cheung, LisaM. Fucito, Shannon Carlin-Menter, Jocelyn Rodriguez, Lindsey Raymond, Peter Salovey, Robert Makuch, K. Michael Cummings & BenjaminA. Toll. (2012) How Do Perceptions About Cessation Outcomes Moderate the Effectiveness of a Gain-Framed Smoking Cessation Telephone Counseling Intervention?. Journal of Health Communication 17:9, pages 1081-1098.
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André Salem Szklo, Evandro da Silva Freire Coutinho & Michael Eduardo Reichenheim. (2012) A Pragmatic Trial in the Rio de Janeiro Subway to Capture Smokers for a Quitline: Methodological Challenges and Opportunities. Journal of Health Communication 17:8, pages 899-914.
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Jennifer Cornacchione & Sandi W. Smith. (2012) The Effects of Message Framing Within the Stages of Change on Smoking Cessation Intentions and Behaviors. Health Communication 27:6, pages 612-622.
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Xiaoquan Zhao, Melinda M. Villagran, Gary L. Kreps & Colleen McHorney. (2012) Gain Versus Loss Framing in Adherence-Promoting Communication Targeting Patients With Chronic Diseases: The Moderating Effect of Individual Time Perspective. Health Communication 27:1, pages 75-85.
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Arie Dijkstra, Alexander Rothman & Suzanne Pietersma. (2011) The persuasive effects of framing messages on fruit and vegetable consumption according to regulatory focus theory. Psychology & Health 26:8, pages 1036-1048.
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Roger D. Bartels, Kristina M. Kelly & Alexander J. Rothman. (2010) Moving beyond the function of the health behaviour: The effect of message frame on behavioural decision-making. Psychology & Health 25:7, pages 821-838.
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Andrea H. Weinberger, Carolyn M. Mazure & Sherry A. McKee. (2010) Perceived risks and benefits of quitting smoking in non-treatment seekers. Addiction Research & Theory 18:4, pages 456-463.
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Jonathan van 't Riet, RobertA. C. Ruiter, Chris Smerecnik & Hein de Vries. (2010) Examining the Influence of Self-Efficacy on Message-Framing Effects: Reducing Salt Consumption in the General Population. Basic and Applied Social Psychology 32:2, pages 165-172.
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Jonathan van 't Riet, Robert A.C. Ruiter, Marieke Q. Werrij & Hein De Vries. (2010) Self-efficacy moderates message-framing effects: The case of skin-cancer detection. Psychology & Health 25:3, pages 339-349.
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Jennifer Hay, JulieN. Harris, ErikaA. Waters, MargaretF. Clayton, Lee Ellington, AlexisD. Abernethy & Heather Prayor-Patterson. (2009) Personal Communication in Primary and Secondary Cancer Prevention: Evolving Discussions, Emerging Challenges. Journal of Health Communication 14:sup1, pages 18-29.
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Daniel Sibley, Rebecca L. Bassett-Gunter & Brad A. Meisner. (2022) Promoting Lifespan Physical Activity Intentions… and Aging Anxieties? The Paradox of High-Risk and Loss-Framed Messages. Journal of Adult Development 30:2, pages 216-223.
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Tingting Jiang, Qian Guo, Xi Wu & Yu Chi. (2022) Combining gain-loss frame and background color to increase the effectiveness of online oral health messages: Differences among decision stages. International Journal of Medical Informatics 168, pages 104902.
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Aslesha Prakash, Robert Jeyakumar Nathan, Sannidhi Kini & Vijay Victor. (2022) Message framing and COVID-19 vaccine acceptance among millennials in South India. PLOS ONE 17:7, pages e0269487.
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Claudia F. Nisa, Jocelyn J. Bélanger & Birga M. Schumpe. (2022) Assessing the effectiveness of food waste messaging. Environmental Science & Policy 132, pages 224-236.
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Juna Hong & Soontae An. (2022) COVID-19 media reports and vaccination intentions : Mediating effects of infection susceptibility and susceptibility to adverse effects of vaccination. Korean Journal of Journalism & Communication Studies 66:1, pages 5-42.
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Yanhui Jia, Jie Tian & Haiyue Liu. (2021) The Roles of Mental Construal Level Theory in the Promotion of University Students' Pro-environmental Behaviors. Frontiers in Psychology 12.
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Kang Li. 2021. Sugar Intake - Risks and Benefits and the Global Diabetes Epidemic. Sugar Intake - Risks and Benefits and the Global Diabetes Epidemic.
Mary Khalil, Felix Septianto, Bodo Lang & Gavin Northey. (2021) The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues. Journal of Retailing and Consumer Services 60, pages 102470.
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Tingting Jiang, Xi Wu, Ye Chen & Ying Wang. (2021) The effects of message framing on online health headline selection of female users: A moderation of approach/avoidance motivation. International Journal of Medical Informatics 148, pages 104397.
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Nicki Karimipour, Dominique Pope, Sohini Deva, Suail Fabros & Eric A. Apaydin. (2021) Framing clinical and translational science: Examining the strategic social media communications of NCATS-funded CTSAs. Journal of Clinical and Translational Science 5:1.
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Chelsea L. Ratcliff, Jakob D. Jensen, Courtney L. Scherr, Melinda Krakow & Kaylee Crossley. (2019) Loss/Gain Framing, Dose, and Reactance: A Message Experiment. Risk Analysis 39:12, pages 2640-2652.
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Kiwon Seo & James Dillard. (2016) The Persuasive Effects of Two Stylistic Elements. Communication Research 46:7, pages 891-907.
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Leegale Adonis, Jithen Paramanund, Debashis Basu & John Luiz. (2016) Framing preventive care messaging and cervical cancer screening in a health-insured population in South Africa: Implications for population-based communication?. Journal of Health Psychology 22:11, pages 1365-1375.
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Kim Sue-Jung & KimJaeHwi. (2017) Effective message strategy to base rates of health risk: focusing on social distance. The Korean Journal of Consumer and Advertising Psychology 18:1, pages 1-25.
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Brian Detweiler-Bedell & Jerusha B. Detweiler-Bedell. (2016) Emerging Trends in Health Communication: The Powerful Role of Subjectivism in Moderating the Effectiveness of Persuasive Health Appeals. Social and Personality Psychology Compass 10:9, pages 484-502.
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Wendy Symes & David W. Putwain. (2016) The role of attainment value, academic self-efficacy, and message frame in the appraisal of value-promoting messages. British Journal of Educational Psychology 86:3, pages 446-460.
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An-Li Wang, Steven B Lowen, Daniel Romer, Mario Giorno & Daniel D Langleben. (2015) Emotional reaction facilitates the brain and behavioural impact of graphic cigarette warning labels in smokers. Tobacco Control 24:3, pages 225-232.
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Gert-Jan de Bruijn, Ilse Visscher & Saar Mollen. (2015) Effects of Previous Fruit Intake, Descriptive Majority Norms, and Message Framing on Fruit Intake Intentions and Behaviors in Dutch Adults Across a 1-Week Period. Journal of Nutrition Education and Behavior 47:3, pages 234-241.e1.
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Brian L. Quick, Jennifer A. Kam, Susan E. Morgan, Claudia A. Montero Liberona & Rebecca A. Smith. (2015) Prospect Theory, Discrete Emotions, and Freedom Threats: An Extension of Psychological Reactance Theory. Journal of Communication 65:1, pages 40-61.
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A Blair Irvine, Holly Russell, Michael Manocchia, David E Mino, Terri Cox Glassen, Rebecca Morgan, Jeff M Gau, Amelia J Birney & Dennis V Ary. (2015) Mobile-Web App to Self-Manage Low Back Pain: Randomized Controlled Trial. Journal of Medical Internet Research 17:1, pages e1.
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B. Wansink & L. Pope. (2014) When do gain-framed health messages work better than fear appeals?. Nutrition Reviews 73:1, pages 4-11.
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Patricia A. Rhynders, Cynthia A. Sayers, Rodney J. Presley & JoAnn M. Thierry. (2014) Providing Young Women with Credible Health Information about Bleeding Disorders. American Journal of Preventive Medicine 47:5, pages 674-680.
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David Hevey & Michelle Dolan. (2013) Approach/avoidance motivation, message framing and skin cancer prevention: A test of the congruency hypothesis. Journal of Health Psychology 19:8, pages 1003-1012.
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Isaac M. Lipkus, Krista W. Ranby, Megan A. Lewis & Benjamin Toll. (2013) Reactions to Framing of Cessation Messages: Insights From Dual-Smoker Couples. Nicotine & Tobacco Research 15:12, pages 2022-2028.
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Pragya Mathur, Shailendra Pratap Jain, Meng-Hua Hsieh, Charles D. Lindsey & Durairaj Maheswaran. (2013) The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies. Organizational Behavior and Human Decision Processes 122:2, pages 141-151.
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Heather L Gainforth & Amy E Latimer. (2011) Risky business: Risk information and the moderating effect of message frame and past behaviour on women’s perceptions of the Human Papillomavirus vaccine. Journal of Health Psychology 17:6, pages 896-906.
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Lesley M. McGregor, Eamonn Ferguson & Ronan E. O’Carroll. (2011) Living organ donation: the effect of message frame on an altruistic behaviour. Journal of Health Psychology 17:6, pages 821-832.
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