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ARTICLES

Increasing Mental Health Literacy via Narrative Advertising

Pages 37-55 | Published online: 28 Feb 2008

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Rachael Piltch-Loeb, Richard James, Sandra S. Albrecht, Alison M. Buttenheim, Jennifer BEAM Dowd, Aparna Kumar, Malia Jones, Lindsey J. Leininger, Amanda Simanek & Shoshana Aronowitz. (2023) What Were the Information Voids? A Qualitative Analysis of Questions Asked by Dear Pandemic Readers between August 2020-August 2021. Journal of Health Communication 28:sup1, pages 25-33.
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Tao Deng, Daradirek Ekachai & James Pokrywczynski. (2022) Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies. Health Communication 37:5, pages 628-636.
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Nanlan Zhang & Taylor Jing Wen. (2021) Exploring the Public Perception of Depression: Interplay between the Attribution of Cause and Narrative Persuasion. Health Communication 36:8, pages 992-1000.
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Roma Subramanian & Jonathan B. Santo. (2021) Reducing mental illness stigma: What types of images are most effective?. Journal of Visual Communication in Medicine 44:2, pages 52-61.
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Shelly Rodgers & Jon Stemmle. (2020) Are “Well-Told” Stories of Cancer Worn Out? Insights on Persuasion Characteristics Used in Cancer Narrative PSAs. Journal of Current Issues & Research in Advertising 41:3, pages 257-283.
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Sidharth Muralidharan & Eunjin (Anna) Kim. (2020) Can Empathy Offset Low Bystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India. Health Communication 35:10, pages 1229-1238.
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Malgorzata Karpinska-Krakowiak & Artur Modlinski. (2020) Popularity of Branded Content in Social Media. Journal of Computer Information Systems 60:4, pages 309-315.
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Malgorzata Karpinska-Krakowiak & Martin Eisend. (2020) Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture. International Journal of Advertising 39:3, pages 387-409.
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Yen-I Lee, Yuan Zhang, Yan Jin, Sungsu Kim, Ernest F. Martin & Joshua J. Smith. (2019) Opening the Minds’ Eye: The Pivotal Role of Sympathy in Depression Coverage Effectiveness. Communication Studies 70:5, pages 633-653.
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Jennifer Gerard Ball & Janelle Applequist. (2019) The Use of Narratives to Deliver Information in Direct-To-Consumer Prescription Drug Commercials: A Content Analysis. Journal of Health Communication 24:5, pages 512-524.
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Zexin Ma & Xiaoli Nan. (2018) Role of narratives in promoting mental illnesses acceptance. Atlantic Journal of Communication 26:3, pages 196-209.
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Parul Jain, Eric Hoffman, Michael Beam & Shan (Susan) Xu. (2017) Effect of Message Format and Content on Attitude Accessibility Regarding Sexually Transmitted Infections. Health Communication 32:11, pages 1376-1384.
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Maria Y. Hernandez, Yesenia Mejia, Doe Mayer & Steven R. Lopez. (2016) Using a Narrative Film to Increase Knowledge and Interpersonal Communication About Psychosis Among Latinos. Journal of Health Communication 21:12, pages 1236-1243.
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Janine Talley. (2016) Moving from the margins: The role of narrative and metaphor in health literacy. Journal of Communication in Healthcare 9:2, pages 109-119.
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John G. Wirtz, Sela Sar & Brittany R. L. Duff. (2016) Does It Matter If I Feel Sorry or Sorry for You? Testing the Roles of Empathy and Sympathy as Mechanisms Driving Viewer Response to a Dramatic Ad. Communication Research Reports 33:2, pages 111-118.
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Yuan Zhang & Yan Jin. (2015) Who's responsible for depression?. The Journal of International Communication 21:2, pages 204-225.
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Fuyuan Shen, Vivian C. Sheer & Ruobing Li. (2015) Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis. Journal of Advertising 44:2, pages 105-113.
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Chingching Chang. (2012) News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example. Health Communication 27:2, pages 111-123.
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Articles from other publishers (43)

Seyed Mehdi Sharifi, Mohammad Reza Jalilvand & Mohammad Reza Shakoorian Fard. (2023) The effect of narrative persuasion on interpersonal talk and attitude (the case of COVID-19). Journal of Integrated Care 31:4, pages 347-374.
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Roma Subramanian, Sungkyoung Lee, Jonathan B. Santo & Shinobu Watanabe-Galloway. (2023) Concrete or Abstract? The Effects of Picture Concreteness and Mental Illness Prevalence on Destigmatizing Mental IllnessesAbstract. Visual Communication Quarterly, pages 1-19.
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Tseng-Lung Huang, Henry F.L. Chung & Xiang Chen. (2023) Digital modality richness drives vivid memory experience. Journal of Research in Interactive Marketing 17:6, pages 921-939.
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Youngjee Ko, Hanyoung Kim, Youngji Seo, Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee & Ja Kyung Seo. (2023) The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance. Journal of Social Marketing 13:4, pages 490-509.
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Sarah A. Geegan, Bobi Ivanov, Kimberly A. Parker, Stephen A. Rains & John A. Banas. (2023) The effects of inoculation and narrative messages on texting and driving among college students. Journal of Social Marketing 13:4, pages 593-608.
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Lydia G. Jose. (2023) Regional Indian Movies in Rs.100 Crore Club. International Journal of Semiotics and Visual Rhetoric 6:1, pages 1-14.
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Fuyuan Shen, Guolan Yang, Jeff Conlin & Pratiti Diddi. (2023) Effects of Issue- and Character-Based Narrative Political Ads on Ad Evaluations. Journal of Media Psychology.
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Samuel G. B. Johnson, Avri Bilovich & David Tuckett. (2022) Conviction Narrative Theory: A theory of choice under radical uncertainty. Behavioral and Brain Sciences 46.
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Edward De Vooght & Liselot Hudders. 2023. Advances in Advertising Research (Vol. XII). Advances in Advertising Research (Vol. XII) 277 287 .
Jesse King & Amy L. Gonzales. 2022. The International Encyclopedia of Health Communication. The International Encyclopedia of Health Communication 1 6 .
Dharun Kasilingam & Soundararaj Ajitha. (2022) Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands. Journal of Brand Management 29:4, pages 341-362.
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Diana Tsoy, Danijela Godinic, Qingyan Tong, Bojan Obrenovic, Akmal Khudaykulov & Konstantin Kurpayanidi. (2022) Impact of Social Media, Extended Parallel Process Model (EPPM) on the Intention to Stay at Home during the COVID-19 Pandemic. Sustainability 14:12, pages 7192.
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Kesha K. Coker, Richard L. Flight & Dominic M. Baima. (2021) Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement. Journal of Research in Interactive Marketing 15:4, pages 607-622.
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Brian Hughes, Cynthia Miller-Idriss, Rachael Piltch-Loeb, Beth Goldberg, Kesa White, Meili Criezis & Elena Savoia. (2021) Development of a Codebook of Online Anti-Vaccination Rhetoric to Manage COVID-19 Vaccine Misinformation. International Journal of Environmental Research and Public Health 18:14, pages 7556.
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Geah Pressgrove & Nicholas David Bowman. (2020) From immersion to intention? Exploring advances in prosocial storytelling. Journal of Philanthropy and Marketing 26:2.
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Li Crystal Jiang. (2021) Effects of narrative persuasion in promoting influenza vaccination in Hong Kong: A randomized controlled trial. Patient Education and Counseling 104:4, pages 800-807.
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Kenneth C. C. YangYowei Kang. (2021) Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising. Journal of Creative Communications 16:1, pages 7-26.
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Cui Zhang Meadows. (2020) The Effects of Fear Appeals and Message Format on Promoting Skin Cancer Prevention Behaviors among College Students. Societies 10:1, pages 21.
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Rebecca J. Krause & Derek D. Rucker. (2019) Strategic Storytelling: When Narratives Help Versus Hurt the Persuasive Power of Facts. Personality and Social Psychology Bulletin 46:2, pages 216-227.
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Alison Fang-Wei Wu, Caroline Catmur, Paul WC Wong & Jennifer YF Lau. (2019) The presence, characteristics and correlates of pathological social withdrawal in Taiwan: An online survey. International Journal of Social Psychiatry 66:1, pages 84-92.
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Manuela Pulimeno, Prisco Piscitelli & Salvatore Colazzo. (2020) Children’s literature to promote students’ global development and wellbeing. Health Promotion Perspectives 10:1, pages 13-23.
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Julian Hunter & Tania Roy. 2020. Design, User Experience, and Usability. Case Studies in Public and Personal Interactive Systems. Design, User Experience, and Usability. Case Studies in Public and Personal Interactive Systems 254 267 .
Kenneth C. C. Yang & Yowei Kang. 2019. Handbook of Research on Narrative Advertising. Handbook of Research on Narrative Advertising 177 195 .
Christian Ameseder & Christian Pfeiffer. 2019. Storytelling in Journalismus, Organisations- und Marketingkommunikation. Storytelling in Journalismus, Organisations- und Marketingkommunikation 45 72 .
Christina Peter. 2019. Handbuch der Gesundheitskommunikation. Handbuch der Gesundheitskommunikation 505 516 .
Zexin Ma, Xiaoli Nan, Yan Qin & Peiyuan Zhou. (2018) Using narrative persuasion to promote positive attitudes toward depression in different cultural contexts. Health Education 118:3, pages 239-249.
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Marta Royo, Vicente Chulvi, Elena Mulet & Julia Galán. (2018) Users’ reactions captured by means of an EEG headset on viewing the presentation of sustainable designs using verbal narrative. European Journal of Marketing 52:1/2, pages 159-181.
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Christian Ameseder & Silvia Ettl-Huber. 2018. Handbuch Sprache in den Public Relations. Handbuch Sprache in den Public Relations 357 373 .
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Christina Peter. 2017. Handbuch Gesundheitskommunikation. Handbuch Gesundheitskommunikation 1 12 .
Chung-Hui Tseng & Tseng-Lung Huang. (2016) Internet advertising video facilitating health communication. Internet Research 26:1, pages 236-264.
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Patrick Weber. 2016. Handbuch Werbeforschung. Handbuch Werbeforschung 397 431 .
Hyunyi Cho, Lijiang Shen & Kari Wilson. (2012) Perceived Realism. Communication Research 41:6, pages 828-851.
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Tseng-Lung Huang & Yi-Mu Chen. (2014) Young audiences’ emotional experience on smartphone film: an application of dual-coding theory. Young Consumers 15:2, pages 193-208.
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Mitch Ricketts. 2014. Packaging Digital Information for Enhanced Learning and Analysis. Packaging Digital Information for Enhanced Learning and Analysis 1 36 .
Chia-Yi Wu, Shen-Ing Liu, Shu-Sen Chang & Fang-Ju Sun. (2014) Surveys of medical seeking preference, mental health literacy, and attitudes toward mental illness in Taiwan, 1990–2000. Journal of the Formosan Medical Association 113:1, pages 33-41.
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Terry Kirkpatrick, Linda Manoukian, Blake F. Dear, Luke Johnston & Nickolai Titov. (2013) A feasibility open trial of internet-delivered cognitive-behavioural therapy (iCBT) among consumers of a non-governmental mental health organisation with anxiety. PeerJ 1, pages e210.
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Sarah Clement, Francesca Lassman, Elizabeth Barley, Sara Evans-Lacko, Paul Williams, Sosei Yamaguchi, Mike Slade, Nicolas Rüsch & Graham Thornicroft. (2013) Mass media interventions for reducing mental health-related stigma. Cochrane Database of Systematic Reviews 2013:7.
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Nickolai Titov, Blake F. Dear, Luke Johnston, Carolyn Lorian, Judy Zou, Bethany Wootton, Jay Spence, Peter M. McEvoy & Ronald M. Rapee. (2013) Improving Adherence and Clinical Outcomes in Self-Guided Internet Treatment for Anxiety and Depression: Randomised Controlled Trial. PLoS ONE 8:7, pages e62873.
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Nai-Hwa Lien & Yi-Ling Chen. (2013) Narrative ads: The effect of argument strength and story format. Journal of Business Research 66:4, pages 516-522.
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Emily Reichert. (2012) Reducing Stigma Barriers to Help-Seeking Behaviors among College Students. Psychology 03:10, pages 892-898.
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Melissa D. Pinto-Foltz, M. Cynthia Logsdon & John A. Myers. (2011) Feasibility, acceptability, and initial efficacy of a knowledge-contact program to reduce mental illness stigma and improve mental health literacy in adolescents. Social Science & Medicine 72:12, pages 2011-2019.
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Mitch Ricketts, James Shanteau, Breeanna McSpadden & Kristen M. Fernandez-Medina. (2010) Using stories to battle unintentional injuries: Narratives in safety and health communication. Social Science & Medicine 70:9, pages 1441-1449.
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