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Journal of Health Communication
International Perspectives
Volume 15, 2010 - Issue 2
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Original Articles

Validating a Health Consumer Segmentation Model: Behavioral and Attitudinal Differences in Disease Prevention-Related Practices

Lisa S. Wolff Health Resources in Action, Boston, Massachusetts, USACorrespondence[email protected]
,
Holly A. Massett Office of Market Research and Evaluation, National Cancer Institute, National Institutes of Health, Rockville, Maryland, USA
,
Edward W. Maibach Center for Climate Change Communication, George Mason University, Fairfax, Virginia, USA
,
Deanne Weber Strategic Planning and Research, Porter Novelli, Washington, DC, USA
,
Susan Hassmiller Robert Wood Johnson Foundation, Princeton, New Jersey, USA
&
Robin E. Mockenhaupt Robert Wood Johnson Foundation, Princeton, New Jersey, USA
Pages 167-188 | Published online: 24 Feb 2010

Citations (21)

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Myoung-Gi Chon & Sungsu Kim. (2022) Fostering compliance with COVID-19 guidelines: insights for risk communication strategies during a pandemic. The Social Science Journal 0:0, pages 1-15.
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Jarim Kim. (2022) Temporal context effects and energy drink consumption: the moderating role of behavioral status. Journal of American College Health 0:0, pages 1-9.
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Myoung-Gi Chon & Hyojung Park. (2017) One does not fit all: Health audience segmentation and prediction of health behaviors in cancer prevention. Health Marketing Quarterly 34:3, pages 202-216.
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ThomasF. Gordon, Sarah Bauerle Bass, SherylB. Ruzek, Caitlin Wolak, MichaelJ. Rovito, DominiqueG. Ruggieri, Stephanie Ward, Anuradha Paranjape & Judith Greener. (2014) Developing a Typology of African Americans With Limited Literacy Based on Preventive Health Practice Orientation: Implications for Colorectal Cancer Screening Strategies. Journal of Health Communication 19:11, pages 1259-1277.
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Articles from other publishers (17)

Rebecca L. West, Lily Freeman, Charlotte Pahe, Harmon Momanyi, Catherine Kidiga, Serah Malaba, Joanna Ciecielag, Mary-Clare Ridge, Emma Goldwin, Heather Awsumb & Sunny Sharma. (2023) Characterising the HIV self-testing market in Kenya: Awareness and usage, barriers and motivators to uptake, and propensity to pay. PLOS Global Public Health 3:4, pages e0001776.
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Jisun An, Haewoon Kwak, Hanya M Qureshi & Ingmar Weber. (2021) Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media. JMIR Formative Research 5:9, pages e22313.
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Soo Jung Hong, Bettina Drake, Melody Goodman & Kimberly A. Kaphingst. (2020) Relationships of health information orientation and cancer history on preferences for consent and control over biospecimens in a biobank: A race‐stratified analysis. Journal of Genetic Counseling 29:3, pages 479-490.
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Dominique G. Ruggieri, Sarah Bauerle Bass, Mohammed Alhajji & Thomas F. Gordon. (2018) Understanding Parents’ Perceptions of School-Based BMI Screening and BMI Report Cards Using Perceptual Mapping: Implications for School Nurses. The Journal of School Nursing 36:2, pages 144-156.
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Sorrel JonesAidan KeaneFreya St John, Juliet VickerySarah Papworth. (2019) Audience segmentation to improve targeting of conservation interventions for hunters. Conservation Biology 33:4, pages 895-905.
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Bo Yang, Jiaying Liu & Lucy Popova. (2018) Targeted Versus Nontargeted Communication About Electronic Nicotine Delivery Systems in Three Smoker Groups. International Journal of Environmental Research and Public Health 15:10, pages 2071.
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Da Li, Carol C. Menassa & Aslihan Karatas. (2017) Energy use behaviors in buildings: Towards an integrated conceptual framework. Energy Research & Social Science 23, pages 97-112.
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Iris Reychav, Richard Kumi, Rajiv Sabherwal & Joseph Azuri. (2016) Using tablets in medical consultations: Single loop and double loop learning processes. Computers in Human Behavior 61, pages 415-426.
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Sunyna S Williams & Sloane L Frost. (2014) Differences among consumer segments with regard to perceptions of comparative effectiveness research. Journal of Comparative Effectiveness Research 3:6, pages 617-622.
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Catherine Holtgräfe & Joachim Zentes. (2012) Multifaceted determinants of online non-prescription drug information seeking and the impact on consumers’ use of purchase channels. Health Informatics Journal 18:2, pages 95-110.
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Judy Kruger, Anna Teplinskaya & Michael C. Fiore. (2012) Trends in U.S. Primary Care Provider Patient Advice Against Secondhand Smoke Exposure: 2008-2010. International Journal of Clinical Medicine 03:04, pages 243-250.
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Charles E. Cunningham, Beth S. Bruce, Anne W. Snowdon, Yvonne Chen, Carol Kolga, Caroline Piotrowski, Lynne Warda, Heather Correale, Erica Clark & Melanie Barwick. (2011) Modeling improvements in booster seat use: A discrete choice conjoint experiment. Accident Analysis & Prevention 43:6, pages 1999-2009.
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Charles E. Cunningham, Tracy Vaillancourt, Lesley J. Cunningham, Yvonne Chen & Jenna Ratcliffe. (2011) Modeling the bullying prevention program design recommendations of students from grades five to eight: a discrete choice conjoint experiment. Aggressive Behavior 37:6, pages 521-537.
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S. P. Davis, A. K. McClave-Regan, V. J. Rock, J. Kruger & B. E. Garrett. (2010) Perceptions of Menthol Cigarette Use Among U.S. Adults and Adult Smokers: Findings From the 2009 HealthStyles Survey. Nicotine & Tobacco Research 12:Supplement 2, pages S125-S135.
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L. S. Wolff, H. A. Massett, D. Weber, R. E. Mockenhaupt, S. Hassmiller & E. W. Maibach. (2010) Opportunities and barriers to disease prevention counseling in the primary care setting: a multisite qualitative study with US health consumers. Health Promotion International 25:3, pages 265-276.
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Lisa S. Wolff, S.V. Subramanian, Dolores Acevedo-Garcia, Deanne Weber & Ichiro Kawachi. (2010) Compared to whom? Subjective social status, self-rated health, and referent group sensitivity in a diverse US sample. Social Science & Medicine 70:12, pages 2019-2028.
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Lisa S. WolffDolores Acevedo-Garcia, S.V. Subramanian, Deanne Weber & Ichiro Kawachi. (2010) Subjective Social Status, a New Measure in Health Disparities Research. Journal of Health Psychology 15:4, pages 560-574.
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