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Original Articles

Social Marketing and Diffusion-Based Strategies for Communicating with Unique Populations: HIV Prevention in San Francisco

Pages 343-364 | Published online: 29 Oct 2010

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (11)

Sandra Mullin, Vinayak Prasad, Jagdish Kaur & Tahir Turk. (2011) Increasing Evidence for the Efficacy of Tobacco Control Mass Media Communication Programming in Low- and Middle-Income Countries. Journal of Health Communication 16:sup2, pages 49-58.
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JoséE. Nanín, DavidS. Bimbi, Christian Grov & JeffreyT. Parsons. (2009) Community Reactions to a Syphilis Prevention Campaign for Gay and Bisexual Men in Los Angeles County. The Journal of Sex Research 46:6, pages 525-534.
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Christopher J. Carpenter, Michael R. Kotowski, Franklin J. Boster, Kyle R. Andrews, Kim Serota & Allison S. Shaw. (2009) Do Superdiffusers Argue Differently? an Analysis of Argumentation Style as a Function of Diffusion Ability. Argumentation and Advocacy 45:3, pages 151-170.
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TylerR. Harrison, SusanE. Morgan & LisaV. Chewning. (2008) The Challenges of Social Marketing of Organ Donation: News and Entertainment Coverage of Donation and Transplantation. Health Marketing Quarterly 25:1-2, pages 33-65.
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AnthonyP. Lombardo & YvesA. Léger. (2007) Thinking About “Think Again” in Canada: Assessing a Social Marketing HIV/AIDS Prevention Campaign. Journal of Health Communication 12:4, pages 377-397.
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Lisa Sparks, MelindaM. Villagran, Jessica Parker-Raley & CoryB. Cunningham. (2007) A Patient-centered Approach to Breaking Bad News: Communication Guidelines for Health Care Providers. Journal of Applied Communication Research 35:2, pages 177-196.
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JAMESW. DEARING. (2004) Improving the State of Health Programming by Using Diffusion Theory. Journal of Health Communication 9:sup1, pages 21-36.
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Laurie Drabble, Joanne Keatley & George Marcelle. (2003) Progress and Opportunities in Lesbian, Gay, Bisexual, and Transgender Health Communications. Clinical Research and Regulatory Affairs 20:2, pages 205-227.
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GaryL. Kreps & Daria Chapeusky Massimilla. (2002) Cancer communications research and health outcomes: Review and challenge. Communication Studies 53:4, pages 318-336.
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PeerJ. Svenkerud, Arvind Singhal & MichaelJ. Papa. (1998) Diffusion of innovations theory and effective targeting of HIV/AIDS programmes in Thailand. Asian Journal of Communication 8:1, pages 1-30.
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Articles from other publishers (32)

Ozlem Uzumcu & Hasan Acilmis. (2023) Do Innovative Teachers use AI-powered Tools More Interactively? A Study in the Context of Diffusion of Innovation Theory. Technology, Knowledge and Learning.
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Dominik Röding, Vera Birgel & Ulla Walter. (2023) Validation of an instrument to measure community capacity building for prevention. Journal of Public Health.
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Knowlton Johnson, David Collins & Abraham Wandersman. (2023) Developing a sustainability readiness strategy for health systems: Toolkit, interactive tools, and virtual support system. Evaluation and Program Planning 97, pages 102241.
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Aditya S. Khanna, Bryan Brickman, Michael Cronin, Nyahne Q. Bergeron, John R. Scheel, Joseph Hibdon, Elizabeth A. Calhoun, Karriem S. Watson, Shaila M. Strayhorn & Yamilé Molina. (2022) Patient Navigation Can Improve Breast Cancer Outcomes among African American Women in Chicago: Insights from a Modeling Study. Journal of Urban Health 99:5, pages 813-828.
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Marzeyeh Soleymani Nejad, Javad Harooni, Abdurrahman Charkazi, Mohsen Shams & Marzieh Latifi. (2021) Using Social Marketing to Promote Preventive Behaviors Related to COVID-19. Journal of Lifestyle Medicine 11:2, pages 52-56.
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Errol L. FieldsAmanda LongKehinde BademosiRicky GrandersonChristina M. SchumacherAruna ChandranYvonne KingonJacky M. Jennings. (2020) Identifying Community-Informed Language to Promote HIV Pre-exposure Prophylaxis (PrEP) in Black LGBTQ Communities in Baltimore. AIDS Education and Prevention 32:2, pages 152-168.
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Jaih B. Craddock, Anamika Barman-Adhikari, Katie Massey Combs, Anthony Fulginiti & Eric Rice. (2019) Individual and Social Network Correlates of Sexual Health Communication Among Youth Experiencing Homelessness. AIDS and Behavior 24:1, pages 222-232.
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James Olumide Olufowote. (2017) An Institutional Field of People Living with HIV/AIDS Organizations in Tanzania: Agency, Culture, Dialogue, and Structure. Frontiers in Communication 2.
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Lisa G. Colarossi, Daphne S. Hazel, Kate L. Collier, Sheldon DeSouza & Les Pappas. (2016) Research With Latina and Black Women for an HIV Prevention Campaign. Social Marketing Quarterly 22:3, pages 236-252.
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Santosh Loganathan & Matthew Kreuter. (2014) Audience segmentation: identifying key stakeholders for mental health literacy interventions in India. Journal of Public Mental Health 13:3, pages 159-170.
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Michael P. ArnoldMichele AndrasikStewart LandersShelly KarunaMatthew J. MimiagaSteven WakefieldKenneth MayerSusan BuchbinderBeryl A. Koblin. (2014) Sources of Racial/Ethnic Differences in Awareness of HIV Vaccine Trials. American Journal of Public Health 104:8, pages e112-e118.
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Hyo Jung Kim, Hyun Jee Oh & Esther Thorson. (2012) Embedding a Social Cause in News Features. Nonprofit and Voluntary Sector Quarterly 43:2, pages 314-337.
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C. Keller, S. Vega-Lopez, B. Ainsworth, A. Nagle-Williams, K. Records, P. Permana & D. Coonrod. (2012) Social marketing: approach to cultural and contextual relevance in a community-based physical activity intervention. Health Promotion International 29:1, pages 130-140.
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Gary L. Kreps. 2014. The Wiley Blackwell Encyclopedia of Health, Illness, Behavior, and Society. The Wiley Blackwell Encyclopedia of Health, Illness, Behavior, and Society 769 772 .
Rachel G. Tabak, Elaine C. Khoong, David A. Chambers & Ross C. Brownson. (2012) Bridging Research and Practice. American Journal of Preventive Medicine 43:3, pages 337-350.
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David B. BullerPeter A. AndersenBarbara J. WalkoszMichael D. ScottGary R. CutterMark B. DignanIlima L. KaneXiao Zhang. (2012) Enhancing Industry-Based Dissemination of an Occupational Sun Protection Program with Theory-Based Strategies Employing Personal Contact. American Journal of Health Promotion 26:6, pages 356-365.
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Tina M. Kruger, Deborah Murray & Faika Zanjani. (2011) The Mental Healthiness and Aging Initiative: Lessons from a Social Marketing-Informed Research Campaign in Kentucky. Social Marketing Quarterly 17:3, pages 18-38.
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David A. Bergman & Arne Beck. (2011) Moving From Research to Large-Scale Change in Child Health Care. Academic Pediatrics 11:5, pages 360-368.
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James W. Dearing & Matthew W. Kreuter. (2010) Designing for diffusion: How can we increase uptake of cancer communication innovations?. Patient Education and Counseling 81, pages S100-S110.
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Eric C. Brown, J. David Hawkins, Michael W. Arthur, Robert D. Abbott & M. Lee Van Horn. (2008) Multilevel Analysis of a Measure of Community Prevention Collaboration. American Journal of Community Psychology 41:1-2, pages 115-126.
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Leslie B. Snyder. (2007) Health Communication Campaigns and Their Impact on Behavior. Journal of Nutrition Education and Behavior 39:2, pages S32-S40.
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José E. Nanín, Jeffrey T. Parsons, David S. Bimbi, Christian Grov & Justin T. Brown. (2016) Community Reactions to Campaigns Addressing Crystal Methamphetamine Use among Gay and Bisexual Men in New York City. Journal of Drug Education 36:4, pages 297-315.
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Shannon Gwin Mitchell, James A. Peterson & Carl A. Latkin. (2016) The Impact of Drug Use on Perceptions of Credibility in Indigenous Outreach Workers. Qualitative Health Research 16:8, pages 1108-1119.
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James W. Dearing, Edward W. Maibach & David B. Buller. (2006) A Convergent Diffusion and Social Marketing Approach for Disseminating Proven Approaches to Physical Activity Promotion. American Journal of Preventive Medicine 31:4, pages 11-23.
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Guneet Kaur Jasuja, Chih-Ping Chou, Karen Bernstein, Eric Wang, Maykami McClure & Mary Ann Pentz. (2005) Using structural characteristics of community coalitions to predict progress in adopting evidence-based prevention programs. Evaluation and Program Planning 28:2, pages 173-184.
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Chris McQuiston & Jacquelyn H. Flaskerud. (2016) “If They Don’t Ask About Condoms, I Just Tell Them”: A Descriptive Case Study of Latino Lay Health Advisers’ Helping Activities. Health Education & Behavior 30:1, pages 79-96.
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Chris Mcquiston, Sung Choi-Hevel & Margaret Clawson. (2016) Protegiendo Nuestra Comunidad: Empowerment Participatory Education for HIV Prevention. Journal of Transcultural Nursing 12:4, pages 275-283.
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Mary Sormanti, Leslie Pereira, Nabila El-Bassel, Susan Witte & Louisa Gilbert. (2001) The Role of Community Consultants in Designing an HIV Prevention Intervention. AIDS Education and Prevention 13:4, pages 311-328.
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Everett M. Rogers. 2000. Handbook of HIV Prevention. Handbook of HIV Prevention 57 65 .
Ronald O. Valdiserri, David R. Holtgrave & Gary R. West. (1999) Promoting early HIV diagnosis and entry into care. AIDS 13:17, pages 2317-2330.
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Jacquelyn H. Flaskerud & Nancy Anderson. (2016) Disseminating the Results of Participant-Focused Research. Journal of Transcultural Nursing 10:4, pages 340-349.
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Jacquelyn H. Flaskerud & Betty J. Winslow. (1998) Conceptualizing Vulnerable Populations Health-Related Research. Nursing Research 47:2, pages 69-78.
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