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Original Articles

Results of the Delphi Survey

Pages 304-307 | Published online: 29 Oct 2010

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Rosemary Thackeray, Katrina N. Fulkerson & Brad L. Neiger. (2012) Defining the Product in Social Marketing: An Analysis of Published Research. Journal of Nonprofit & Public Sector Marketing 24:2, pages 83-100.
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G.R. Bethune & H.J. Lewis. (2009) Let's talk about smear tests: Social marketing for the National Cervical Screening Programme. Public Health 123, pages e17-e22.
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