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Journal of Health Communication
International Perspectives
Volume 2, 1997 - Issue 4
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Original Articles

An Historic Perspective of Social Marketing

MICHAEL ROTHSCHILD
Pages 308-309 | Published online: 29 Oct 2010

Citations (4)

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Read on this site (1)

Rosemary Thackeray, Katrina N. Fulkerson & Brad L. Neiger. (2012) Defining the Product in Social Marketing: An Analysis of Published Research. Journal of Nonprofit & Public Sector Marketing 24:2, pages 83-100.
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Articles from other publishers (3)

Walter Wymer. (2023) Social marketing’s relevance in helping the United Nations attain its SDGs. International Review on Public and Nonprofit Marketing.
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David Murphy, Ellen Balka, Iraj Poureslami, Diana E. Leung, Anne-Marie Nicol & Trent Cruz. (2007) Communicating Health Information: The Community Engagement Model for Video Production. Canadian Journal of Communication 32:3-4, pages 383-400.
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. (2016) Conference Abstracts. Social Marketing Quarterly 5:4, pages 76-125.
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