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Journal of Health Communication
International Perspectives
Volume 2, 1997 - Issue 3
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Original Articles

A Functional Perspective on Social Marketing: Insights from Israel's Bicycle Helmet Campaign

WILLIAM HARRIS RESSLER ESTHER TOLEDO
Pages 145-156 | Published online: 29 Oct 2010

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Anurag Singh, Ashok Kumar Patel & Satyanarayana Parayitam. (2022) The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses: A moderated moderated-mediation conditional model. Journal of Global Fashion Marketing 13:4, pages 304-327.
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Articles from other publishers (1)

Kenzie A. Cameron. (2009) A practitioner’s guide to persuasion: An overview of 15 selected persuasion theories, models and frameworks. Patient Education and Counseling 74:3, pages 309-317.
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