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Original Articles

Assessing Prosocial Message Effectiveness: Effects of Message Quality, Production Quality, and Persuasiveness

Pages 195-210 | Published online: 29 Oct 2010

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (15)

Tiong-Thye Goh, Xin Dai, Ian Qiyuan Liu & Baotang Wen. (2022) Heightening of moral identity: The role of mobile prosocial messages and presence. Journal of Moral Education 51:2, pages 139-154.
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Sydney Chinchanachokchai, Brittany R.L. Duff & Ronald J. Faber. (2020) Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content. International Journal of Advertising 39:5, pages 631-654.
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Erica Weintraub Austin, Adrienne Muldrow & Bruce W. Austin. (2016) Examining How Media Literacy and Personality Factors Predict Skepticism Toward Alcohol Advertising. Journal of Health Communication 21:5, pages 600-609.
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Michelle R. Nelson, Xuan Zhu, Yingying Li, Barbara Fiese & Brenda Koester. (2015) Get Real: How Current Behavior Influences Perceptions of Realism and Behavioral Intent for Public Service Announcements. Health Communication 30:7, pages 669-679.
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Eric W. Hoffman, Bruce E. Pinkleton, Erica Weintraub Austin & Wanda Reyes-Velázquez. (2014) Exploring College Students’ Use of General and Alcohol-Related Social Media and Their Associations With Alcohol-Related Behaviors. Journal of American College Health 62:5, pages 328-335.
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Smita C. Banerjee, Kathryn Greene, Michael L. Hecht, Kate Magsamen-Conrad & Elvira Elek. (2013) “Drinking Won't Get You Thinking”: A Content Analysis of Adolescent-Created Print Alcohol Counter-advertisements. Health Communication 28:7, pages 671-682.
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Chris Stiff. (2012) Watch What You Write: How Errors in Feedback Influence Consumer Attitudes and Behavior. Journal of Internet Commerce 11:1, pages 41-67.
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Bruce E. Pinkleton, Erica Weintraub Austin & Rebecca Van de Vord. (2010) The Role of Realism, Similarity, and Expectancies in Adolescents' Interpretation of Abuse-Prevention Messages. Health Communication 25:3, pages 258-265.
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Keren Eyal & Keli Finnerty. (2009) The Portrayal of Sexual Intercourse on Television: How, Who, and With What Consequence?. Mass Communication and Society 12:2, pages 143-169.
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Erica Weintraub Austin, Rebecca Van de Vord, BruceE. Pinkleton & Evan Epstein. (2008) Celebrity Endorsements and Their Potential to Motivate Young Voters. Mass Communication and Society 11:4, pages 420-436.
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BruceE. Pinkleton, Erica Weintraub Austin, Marilyn Cohen, Yi-Chun “Yvonnes” Chen & Erin Fitzgerald. (2008) Effects of a Peer-Led Media Literacy Curriculum on Adolescents' Knowledge and Attitudes Toward Sexual Behavior and Media Portrayals of Sex. Health Communication 23:5, pages 462-472.
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Erica Weintraub Austin, BruceE. Pinkleton, StaceyJ. T. Hust & Amber Coral–Reaume Miller. (2007) The Locus of Message Meaning: Differences between Trained Coders and Untrained Message Recipients in the Analysis of Alcoholic Beverage Advertising. Communication Methods and Measures 1:2, pages 91-111.
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Erica Weintraub Austin, Bruce E. Pinkleton, Stacey J. T. Hust & Marilyn Cohen. (2005) Evaluation of an American Legacy Foundation/Washington State Department of Health Media Literacy Pilot Study. Health Communication 18:1, pages 75-95.
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LisaM. Sciulli & Charlene Bebko. (2005) Social Cause versus Profit Oriented Advertisements. Journal of Promotion Management 11:2-3, pages 17-36.
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Articles from other publishers (16)

Minhee Choi, Brooke W. McKeever & Holly Overton. (2023) Holistic understanding of individuals’ prosocial behaviors: A configurational approach. Public Relations Review 49:3, pages 102325.
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Demi Shenrui Deng, Soobin Seo, Zhenmin Li & Erica Weintraub Austin. (2022) What people TikTok (Douyin) about influencer-endorsed short videos on wine? An exploration of gender and generational differences. Journal of Hospitality and Tourism Technology 13:4, pages 683-698.
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Carole Adam, Charles Bailly & Julie Dugdale. 2022. Research Anthology on Managing Crisis and Risk Communications. Research Anthology on Managing Crisis and Risk Communications 100 130 .
Ahva Mozafari, Amani El-Alayli, Adrian Kunemund & Trevor Fry. (2017) Impressions of businesses with language errors in print advertising: Do spelling and grammar influence the inclination to use a business?. Current Psychology 38:6, pages 1721-1727.
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Carole Adam, Charles Bailly & Julie Dugdale. (2018) Communication During Bushfires, Towards a Serious Game for a Serious Matter. International Journal of Information Systems for Crisis Response and Management 10:2, pages 79-105.
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Linda Lemarié & Jean-Charles Chebat. 2017. The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World 497 505 .
Maree Thyne, Kirsten Robertson, Tabitha Thomas & Mikaela Ingram. (2016) “It is amazing how complete is the delusion that beauty is goodness” : expectancies associated with tween makeup ownership . International Journal of Consumer Studies 40:5, pages 543-551.
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Wonjun Chung, Jinbong Choi, Chang Wan Woo, Soobum Lee & Christina E. Saindon. (2016) Community relations dealing with a not in my back yard (NIMBY) context. International Journal of Conflict Management 27:3, pages 424-452.
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Mary V Carroll, Ariel Shensa & Brian A Primack. (2013) A comparison of cigarette- and hookah-related videos on YouTube. Tobacco Control 22:5, pages 319-323.
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Linda Lemarié & Jean-Charles Chebat. (2013) Resist or comply: Promoting responsible gambling among youth. Journal of Business Research 66:1, pages 137-140.
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Annesa Flentje Santa & Bryan N. Cochran. (2008) Does the Impact of Anti-Drinking and Driving Public Service Announcements Differ Based on Message Type and Viewer Characteristics?. Journal of Drug Education 38:2, pages 109-129.
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Erica Weintraub Austin, Bruce E. Pinkleton & Ruth Patterson Funabiki. (2016) The Desirability Paradox in the Effects of Media Literacy Training. Communication Research 34:5, pages 483-506.
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Erica Weintraub Austin, Meng-Jinn Chen & Joel W. Grube. (2006) How does alcohol advertising influence underage drinking? The role of desirability, identification and skepticism. Journal of Adolescent Health 38:4, pages 376-384.
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Gerard Hastings, Martine Stead & John Webb. (2004) Fear appeals in social marketing: Strategic and ethical reasons for concern. Psychology and Marketing 21:11, pages 961-986.
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Erica WeintraubAustin, Amber Coral-Reaume Miller, John Silva, Petra Guerra, Neva Geisler, Luxelvira Gamboa, Orlalak Phakakayai & Bryant Kuechle. (2016) The Effects of Increased Cognitive Involvement on College Students' Interpretations of Magazine Advertisements for Alcohol. Communication Research 29:2, pages 155-179.
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Erica Weintraub AustinBruce E. PinkletonYuki Fujioka. (2000) The Role of Interpretation Processes and Parental Discussion in the Media's Effects on Adolescents' Use of Alcohol. Pediatrics 105:2, pages 343-349.
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