Citations: The Effects of Bid Pulsing on Keyword Performance in Search Engines

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Joni Salminen, Bernard J. Jansen & Mekhail Mustak. (2023) How Feature Changes of a Dominant Ad Platform Shape Advertisers’ Human Agency. International Journal of Electronic Commerce 27:1, pages 3-35.
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Huiran Li & Yanwu Yang. (2020) Optimal Keywords Grouping in Sponsored Search Advertising Under Uncertain Environments. International Journal of Electronic Commerce 24:1, pages 107-129.
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