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International Journal of Electronic Commerce Volume 19, 2015 - Issue 2
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Original Articles

The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products

Wujin ChuView further author information
,
Minjung RohView further author information
&
Kiwan ParkView further author information
Pages 95-125 | Published online: 17 Dec 2014

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Pantas H. Silaban, Andri Dayarana K. Silalahi, Edgar Octoyuda, Yuni Kartika Sitanggang, Lamtiur Hutabarat & Ade Irma Suryani Sitorus. (2022) Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention. Cogent Business & Management 9:1.
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Marcello M. Mariani & Matteo Borghi. (2020) Online Review Helpfulness and Firms’ Financial Performance: An Empirical Study in a Service Industry. International Journal of Electronic Commerce 24:4, pages 421-449.
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Young Anna Argyris, Aziz Muqaddam & Yuyang Liang. (2020) The Role of Flow in Dissemination of Recommendations for Hedonic Products in User-Generated Review Websites. International Journal of Human–Computer Interaction 36:3, pages 271-284.
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Elisabetta Raguseo & Claudio Vitari. (2017) The Effect of Brand on the Impact of e-WOM on Hotels’ Financial Performance. International Journal of Electronic Commerce 21:2, pages 249-269.
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Jun Pang & Lingyun Qiu. (2016) Effect of Online Review Chunking on Product Attitude: The Moderating Role of Motivation to Think. International Journal of Electronic Commerce 20:3, pages 355-383.
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Xitong Li. (2016) Could Deal Promotion Improve Merchants’ Online Reputations? The Moderating Role of Prior Reviews. Journal of Management Information Systems 33:1, pages 171-201.
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Ting-Peng Liang, Xin Li, Chin-Tsung Yang & Mengyue Wang. (2015) What in Consumer Reviews Affects the Sales of Mobile Apps: A Multifacet Sentiment Analysis Approach. International Journal of Electronic Commerce 20:2, pages 236-260.
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Zhijie Lin & Cheng-Suang Heng. (2015) The Paradoxes of Word of Mouth in Electronic Commerce. Journal of Management Information Systems 32:4, pages 246-284.
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