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Original Articles

Do Customers Identify with Our Website? The Effects of Website Identification on Repeat Purchase Intention

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Jing Yang, Juan Mundel, Patricia T. Huddleston & Bridget K. Behe. (2022) The Effect of Hedonic Presentation on Consumers’ Willingness to Pay and Purchase Intention for Minimally Branded Products Online. Journal of Promotion Management 28:7, pages 1077-1106.
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Erik Ernesto Vazquez. (2020) Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail products. Electronic Markets 31:1, pages 139-157.
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Shidong Yu, Dongsheng Yang, Ying Hao, Mengjia Lian & Ying Zang. (2020) Visual Analysis of Merchandise Sales Trend Based on Online Transaction Log. International Journal of Pattern Recognition and Artificial Intelligence 34:11, pages 2059036.
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