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International Journal of Electronic Commerce Volume 20, 2016 - Issue 4
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Original Articles

Carefulness Matters: Consumer Responses to Short Message Service Advertising

Fan-Chen TsengView further author information
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Ching-I TengView further author information
Pages 525-550 | Published online: 20 Jun 2016

Citations (13)

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Read on this site (2)

Emmanouela Manganari, Evangelos Mourelatos, Nikos Michos & Efthalia Dimara. (2022) Harnessing the Power of Defaults Now and Forever? The Effects of Mood and Personality. International Journal of Electronic Commerce 26:4, pages 472-496.
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Kyuhong Park, Yongjin Park, Junyeong Lee, Jae-Hyeon Ahn & Dongyeon Kim. (2022) Alexa, Tell Me More! The Effectiveness of Advertisements through Smart Speakers. International Journal of Electronic Commerce 26:1, pages 3-24.
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Articles from other publishers (11)

Xue Sun, Yuhao Li, Bo Guo & Li Gao. (2023) Marketing Automation: How to Effectively Lead the Advertising Promotion for Social Reconstruction in Hotels. Sustainability 15:5, pages 4397.
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Xuan Cu Le. (2021) The diffusion of mobile QR-code payment: an empirical evaluation for a pandemic. Asia-Pacific Journal of Business Administration 14:4, pages 617-636.
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Anshuman Sharma, Rohita Dwivedi, Marcello M. Mariani & Tahir Islam. (2022) Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model. Technological Forecasting and Social Change 180, pages 121731.
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Xiaochao Wei, Yanfei Zhang, Qi Liao & Guihua Nie. (2022) Multi-Agent Simulation of Product Diffusion in Online Social Networks from the Perspective of Overconfidence and Network Effects. Sustainability 14:11, pages 6589.
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Anshuman Sharma, Vivek Kumar Pathak & Mohammad Qutubuddin Siddiqui. (2021) Antecedents of mobile advertising value: a precedence analysis using the hybrid RIDIT-GRA approach. Journal of Indian Business Research 14:2, pages 108-124.
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Xiaolong Wei, Ilsang Ko & Alison Pearce. (2021) Does Perceived Advertising Value Alleviate Advertising Avoidance in Mobile Social Media? Exploring Its Moderated Mediation Effects. Sustainability 14:1, pages 253.
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Anshuman Sharma, Yogesh K. Dwivedi, Vikas Arya & Muhammad Qutubuddin Siddiqui. (2021) Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach. Computers in Human Behavior 124, pages 106919.
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Cu Xuan Le & Hu Wang. (2020) Integrative perceived values influencing consumers' attitude and behavioral responses toward mobile location-based advertising: an empirical study in Vietnam. Asia Pacific Journal of Marketing and Logistics 33:1, pages 275-295.
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Fan-Chen Tseng, Thi Tuan Linh Pham, T.C.E. Cheng & Ching-I Teng. (2018) Enhancing customer loyalty to mobile instant messaging: Perspectives of network effect and self-determination theories. Telematics and Informatics 35:5, pages 1133-1143.
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Ching-I Teng. (2018) Managing gamer relationships to enhance online gamer loyalty: The perspectives of social capital theory and self-perception theory. Computers in Human Behavior 79, pages 59-67.
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Fan-Chen Tseng, T.C.E. Cheng, Kai Li & Ching-I Teng. (2017) How does media richness contribute to customer loyalty to mobile instant messaging?. Internet Research 27:3, pages 520-537.
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