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Original Articles

Guest Editors’ Introduction: Smart Interaction with Consumers: From Co-Creation to Smart Partnership

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Qingfeng Zeng, Lanlan Zhang, Qian Guo, Wei Zhuang & Weiguo Fan. (2022) Factors Influencing User-Idea Selection in Open Innovation Communities. International Journal of Electronic Commerce 26:4, pages 415-440.
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Xueqin Wang, Kum Fai Yuen, Chee-Chong Teo & Yiik Diew Wong. (2021) Online Consumers’ Satisfaction in Self-Collection: Value Co-Creation from the Service Fairness Perspective. International Journal of Electronic Commerce 25:2, pages 230-260.
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Boryana V. Dimitrova, Brent Smith & Trina Larsen Andras. (2020) Marketing channel evolution: From contactual efficiency to brand value co-creation and appropriation within the platform enterprise. Journal of Marketing Channels 26:1, pages 60-71.
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