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International Journal of Electronic Commerce Volume 24, 2020 - Issue 1
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Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey

Joris DemmersMonash Business School, Monash University, Caulfield East, AustraliaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-2283-5346View further author information
ORCID Icon,
Jesse W. J. WeltevredenCentre for Applied Research on Business and Economics, Amsterdam University of Applied Sciences, Amsterdam, the NetherlandsView further author information
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Willemijn M. van DolenAmsterdam Business School, University of Amsterdam, Amsterdam, the NetherlandsView further author information
Pages 53-77 | Published online: 01 Jan 2020

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Fereshte Rasty, Seyed Mohammad Tabataba’i-Nasab, Mojtaba Poorrezaei, Seyed Mahdi Alhosseini Almodarresi & Saeid Saeida Ardekani. (2023) Consumer Engagement with Restaurant Brand Pages: A Multidimensional Categorization of Antecedents and Consequences. Journal of Promotion Management 29:7, pages 1015-1052.
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Eva Sánchez-Amboage, Matías Enrique Membiela-Pollán, Valentín-Alejandro Martínez-Fernández & Sebastian Molinillo. (2023) Tourism marketing in a metaverse context: the new reality of European museums on meta. Museum Management and Curatorship 38:4, pages 468-489.
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Qi Deng, Michael J. Hine, Shaobo Ji & Yun Wang. (2023) What Makes Brand Social Media Posts Engaging? An Integrative Framework and Future Research Agenda. Journal of Internet Commerce 22:1, pages 1-39.
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Sahar Mousavi & Stuart Roper. (2023) Enhancing Relationships Through Online Brand Communities: Comparing Posters and Lurkers. International Journal of Electronic Commerce 27:1, pages 66-99.
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Doaa Herzallah, Francisco Muñoz-Leiva & Francisco Liébana-Cabanillas. (2022) Selling on Instagram: Factors that Determine the Adoption of Instagram Commerce. International Journal of Human–Computer Interaction 38:11, pages 1004-1022.
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Maria Martins Rebouças Nery, Larissa Alves Sincorá & Teresa Cristina Janes Carneiro. (2021) Trajectory and Research Opportunities on Consumer Brand Engagement in Social Networking Sites. Journal of Internet Commerce 20:4, pages 479-507.
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Chris Lazaris, Panagiotis Sarantopoulos, Adam Vrechopoulos & Georgios Doukidis. (2021) Effects of Increased Omnichannel Integration on Customer Satisfaction and Loyalty Intentions. International Journal of Electronic Commerce 25:4, pages 440-468.
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Xiayu Chen, Zhaoyang Liu, Shaobo Wei & Yezheng Liu. (2021) Understanding the Role of Affordances in Promoting Social Commerce Engagement. International Journal of Electronic Commerce 25:3, pages 287-312.
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Matthew S. Weber & Müge Haseki. (2021) Social Media Affordances to Engage Clients During the Sales Process: Sequential versus Multiplex Media Use. International Journal of Electronic Commerce 25:1, pages 73-98.
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Guda van Noort, Itai Himelboim, Jolie Martin & Tom Collinger. (2020) Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising. Journal of Advertising 49:4, pages 411-427.
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