Citations: Optimal Keywords Grouping in Sponsored Search Advertising Under Uncertain Environments

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Yue Liu, Minghui Jiang & Hang Wu. (2023) The Brushing Game in Online Marketplaces. International Journal of Electronic Commerce 27:2, pages 163-184.
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Joni Salminen, Bernard J. Jansen & Mekhail Mustak. (2023) How Feature Changes of a Dominant Ad Platform Shape Advertisers’ Human Agency. International Journal of Electronic Commerce 27:1, pages 3-35.
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