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International Journal of Electronic Commerce Volume 24, 2020 - Issue 2
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Articles

A Retailer’s Decision to Join a Promotional Event of an E-commerce Platform

Moutaz KhoujaBusiness Information Systems and Operations Management, UNC Charlotte, Charlotte, USACorrespondence[email protected]
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Xin LiuElon University, Elon, USAView further author information
Pages 184-210 | Published online: 01 Mar 2020

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Mengli Li & Li Wan. (2023) The Interaction Between Information Disclosure Strategy and Channel Structure in Platform Retailing: The Role of Product Returns. International Journal of Electronic Commerce 27:4, pages 500-522.
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Shiu-Li Huang & Yu-Min Zhao. (2023) How Uncertain Promotions Affect Inaction Inertia in an Online Retail Context. International Journal of Electronic Commerce 27:3, pages 385-405.
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Xiuyi Zhang, Wenhua Hou & Wenqing Zhang. (2022) Simultaneous or sequential? Multihoming launch strategies for mobile applications with consideration of promotion and switching costs. International Journal of Production Research 60:3, pages 977-998.
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Jingchuan Pu, Tingting Nian, Liangfei Qiu & Hsing Kenneth Cheng. (2022) Platform Policies and Sellers’ Competition in Agency Selling in the Presence of Online Quality Misrepresentation. Journal of Management Information Systems 39:1, pages 159-186.
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Yiwen Chen, Li Chen, Shaoming Zou & Haozhong Hou. (2021) Easy to Start, Hard to Persist: Antecedents and Outcomes of Entrepreneurial Persistence in Online Marketplaces. International Journal of Electronic Commerce 25:4, pages 469-496.
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Xiaosong Dong, Wei Liu & Xing Zhao. (2021) Backfiring: The Low-Discount Boomerang Effect Based on Online Purchases. International Journal of Electronic Commerce 25:1, pages 99-123.
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