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International Journal of Electronic Commerce Volume 25, 2021 - Issue 4
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Research Article

Effects of Increased Omnichannel Integration on Customer Satisfaction and Loyalty Intentions

Chris Lazarisa Athens University of Economics and Business ELTRUN E-Business Research Center, Athens, GreeceCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-7780-503XView further author information
ORCID Icon,
Panagiotis Sarantopoulosb The University of Manchester Alliance Manchester Business School, Manchester, UKORCID Iconhttps://orcid.org/0000-0001-9666-6859View further author information
ORCID Icon,
Adam Vrechopoulosa Athens University of Economics and Business ELTRUN E-Business Research Center, Athens, GreeceORCID Iconhttps://orcid.org/0000-0001-8105-2926View further author information
ORCID Icon &
Georgios Doukidisa Athens University of Economics and Business ELTRUN E-Business Research Center, Athens, GreeceView further author information
Pages 440-468 | Published online: 27 Nov 2021

Citations (13)

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Read on this site (4)

Canan Saricam. (2023) Analyzing the influence of store atmospherics on younger generation in apparel retail market with an extended S-O-R model. Journal of Global Fashion Marketing 14:2, pages 143-156.
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Yuan Liu, Yuzhu Zheng, June Wei & Yang Yang. (2023) The Use of Inside-Out and Outside-In Big Data Analytics on E-Platforms: Performance Impacts and Heterogeneity Analysis. International Journal of Electronic Commerce 27:1, pages 36-65.
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Pedro Mendonça Silva, Arminda Finisterra Paço & Victor Ferreira Moutinho. (2023) The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors. Journal of Business-to-Business Marketing 30:1, pages 15-31.
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Bernhard Swoboda & Nils Fränzel. (2022) Links and effects of channel integration in the prepurchase and purchase stages of omnichannel retailers. International Journal of Electronic Commerce 26:3, pages 331-354.
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Articles from other publishers (9)

Sheng-Wei Lin, Eugenia Y. Huang & Kai-Teng Cheng. (2022) A binding tie: why do customers stick to omnichannel retailers?. Information Technology & People 36:3, pages 1126-1159.
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Thales Stevan Guedes Furquim, Claudimar Pereira da Veiga, Cássia Rita Pereira da Veiga & Wesley Vieira da Silva. (2022) The Different Phases of the Omnichannel Consumer Buying Journey: A Systematic Literature Review and Future Research Directions. Journal of Theoretical and Applied Electronic Commerce Research 18:1, pages 79-104.
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Marelby Amado Mateus. (2022) Predictores de la satisfacción de compra en e-retail. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual 9:Monográfico, pages 1-19.
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Wan-Gee Lee & Kyu-Hye Lee. (2022) Seamless Omnichannel Experience in Fashion Retail and Customer Loyalty : Influence of Retail Types. Fashion & Textile Research Journal 24:5, pages 605-617.
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Oğuzhan Aytar. (2022) Is Digital Visual Isomorphism Inevitable in Successful Companies? A Comparison of the Colours Used on Global Companies’ Websites. Global Business Review, pages 097215092211260.
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Adam Vrechopoulos, Chris Lazaris & Stavros Theodoratos. (2022) Choosing Optimal Omnichannel Coupon Redeeming Options in Multiple Channel Settings. Administrative Sciences 12:4, pages 131.
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Ahmet Tuğrul Tuğer. 2022. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences 61 90 .
Adam Vrechopoulos, Chris Lazaris & Georgios Doukidis. 2022. Handbook of Research on Global Networking Post COVID-19. Handbook of Research on Global Networking Post COVID-19 55 75 .
Chris Lazaris, Adam Vrechopoulos, Panagiotis Sarantopoulos & Georgios Doukidis. (2022) Additive omnichannel atmospheric cues: The mediating effects of cognitive and affective responses on purchase intention. Journal of Retailing and Consumer Services 64, pages 102731.
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