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Journal of Human Behavior in the Social Environment Volume 24, 2014 - Issue 7
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Original Articles

Analyzing Social Media Engagement and its Effect on Online Product Purchase Decision Behavior

Joydip DharApplied Sciences, ABV-Indian Institute of Information Technology and Management, Gwalior, IndiaCorrespondence[email protected]
&
Abhishek Kumar JhaManagement, ABV-Indian Institute of Information Technology and Management, Gwalior, India
Pages 791-798 | Received 05 Dec 2013, Accepted 12 Dec 2013, Published online: 25 Sep 2014

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