Citations (9)
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Kamilia Bahia & Hanene Babay. (2023) Perceived Brand Relationship Orientation: Conceptual Analysis and Dimensions Identification. Journal of Relationship Marketing 22:1, pages 1-28.
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Madhupa Bakshi & Prashant Mishra. (2016) Structural equation modelling of determinants of consumer-based brand equity of newspapers. Journal of Media Business Studies 13:2, pages 73-94.
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Changsu Kim, Wen Li & Dan J. Kim. (2015) An Empirical Analysis of Factors Influencing M-Shopping Use. International Journal of Human–Computer Interaction 31:12, pages 974-994.
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Articles from other publishers (6)
Joonho Moon, Won Seok Lee & Jimin Shim. (2022) Exploring Korean Middle- and Old-Aged Citizens’ Subjective Health and Quality of Life. Behavioral Sciences 12:7, pages 219.
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Deli Yang, Mahmut Sonmez, Mario Gonzalez, Yi Liu & Carol Y. Yoder. (2019) Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA. Journal of Brand Management 26:6, pages 717-732.
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Ji Yoon Kim, Xina Yuan, Sang Yong Kim & Young Joo Lee. 2018. Technology Adoption and Social Issues. Technology Adoption and Social Issues
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Madhupa Bakshi & Prashant Mishra. (2017) Drivers of brand equity of television news channels: evidences from emerging market. Marketing Intelligence & Planning 35:1, pages 147-162.
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Ji Yoon Kim, Xina Yuan, Sang Yong Kim & Young Joo Lee. (2014) How Perceived Quality Works in New Technology Adoption Process. Journal of Global Information Management 22:2, pages 23-47.
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Wei‐Tsong Wang & Hui‐Min Li. (2012) Factors influencing mobile services adoption: a brand‐equity perspective. Internet Research 22:2, pages 142-179.
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