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Journal of Organizational Computing and Electronic Commerce Volume 30, 2020 - Issue 3
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Research Article

Impact of Customer’s Social Value on Optimizing Referral Reward Programs

Fenfen JiangSchool of Economics and Management, Southeast University, Nanjing, ChinaView further author information
,
Shue MeiSchool of Economics and Management, Southeast University, Nanjing, ChinaCorrespondence[email protected]
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&
Weijun ZhongSchool of Economics and Management, Southeast University, Nanjing, ChinaView further author information
Pages 279-295 | Published online: 13 May 2020

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Wei-Hung Hsiao, Yu-Hsiu Lin & Ing-Long Wu. (2022) ADVERGAME FOR PURCHASE INTENTION VIA GAME AND BRAND ATTITUDES FROM ANTECEDENTS OF SYSTEM DESIGN, PSYCHOLOGICAL STATE, AND GAME CONTENT: INTERACTIVE ROLE OF BRAND FAMILIARITY. Journal of Organizational Computing and Electronic Commerce 32:1, pages 45-68.
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Articles from other publishers (5)

Xiaojing Zhang & Yulin Zhang. (2024) Content marketing in the social media platform: Examining the effect of content creation modes on the payoff of participants. Journal of Retailing and Consumer Services 77, pages 103629.
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Yan Wang, Shue Mei & Donghui Yang. (2023) Competitive Strategy of Cash-back Website Platform Based on Referral Reward Program. Competitive Strategy of Cash-back Website Platform Based on Referral Reward Program.
Almudena Barrientos-Báez & David Caldevilla-Domínguez. (2022) Comunicación en los programas de referenciación y fidelización de clientes. Revista Venezolana de Gerencia 27:Especial 8, pages 1280-1295.
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Xiaojing Zhang & Yulin Zhang. (2021) Reward the inductor or inductee? The effect of the inductee's altruism on a shopping guide platform. Asia Pacific Journal of Marketing and Logistics 34:9, pages 1976-2006.
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Chanho Song, Tuo Wang, Hyunjung Lee & Michael Y. Hu. (2020) The moderating role of perceived social risk in bank credit card referral programs. International Journal of Bank Marketing 38:7, pages 1601-1616.
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