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Metaphor and Symbol Volume 25, 2010 - Issue 2
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Articles

Analogical Symbols: The Role of Visual Cues in Long-Term Transfer

Zhe Chen University of California, DavisCorrespondence[email protected]
,
Lei Mo South China Normal University,
,
Ryan Honomichl Hiram College,
&
Myeong-Ho Sohn George Washington University,
Pages 93-113 | Published online: 06 Apr 2010

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Sungwon Chung & Sun Young Lee. (2020) Cognitive processing of corporate social responsibility campaign messages: the effects of emotional visuals on memory. Media Psychology 23:2, pages 244-268.
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Articles from other publishers (2)

Sungwon Chung & Jongpil Cheon. (2020) Emotional design of multimedia learning using background images with motivational cues. Journal of Computer Assisted Learning 36:6, pages 922-932.
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Sun Young Lee & Sungwon Chung. (2018) Effects of emotional visuals and company–cause fit on memory of CSR information. Public Relations Review 44:3, pages 353-362.
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