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Metaphor and Symbol Volume 26, 2011 - Issue 4
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Articles

A Decompositional Approach to Metaphorical Compound Analysis: The Case of a TV Commercial

Ning Yu University of Oklahoma and Pennsylvania State UniversityCorrespondence[email protected]
Pages 243-259 | Published online: 03 Oct 2011

Citations (13)

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Read on this site (6)

Chi-Man Song & Hyeong-Yeon Jeon. (2018) A semiotic study of regional branding reflected in the slogans of Korean regions. Social Semiotics 28:2, pages 230-256.
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Ning Yu, Lu Yu & Yue Christine Lee. (2017) Primary metaphors: Importance as size and weight in a comparative perspective. Metaphor and Symbol 32:4, pages 231-249.
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Ning Yu. (2016) Spatial Metaphors for Morality: A Perspective from Chinese. Metaphor and Symbol 31:2, pages 108-125.
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Ning Yu. (2015) Metaphorical Character of Moral Cognition: A Comparative and Decompositional Analysis. Metaphor and Symbol 30:3, pages 163-183.
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Tiffany Ying-Yu Lin & Wen-yu Chiang. (2015) Multimodal Fusion in Analyzing Political Cartoons: Debates on U.S. Beef Imports Into Taiwan. Metaphor and Symbol 30:2, pages 137-161.
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Robert R. Hoffman. (2013) Life and Death in a Time of Terror. Howard R. Pollio, Tolia Stoitstova, and Anne Snellen. Metaphor and Symbol 28:3, pages 213-217.
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Articles from other publishers (7)

Michele Mannoni. (2021) Rights Metaphors Across Hybrid Legal Languages, Such as Euro English and Legal Chinese. International Journal for the Semiotics of Law - Revue internationale de Sémiotique juridique 34:5, pages 1375-1399.
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Javier Herrero-Ruiz. (2021) Interpretations based on delayed-domain (dis)appearance in printed advertising. Review of Cognitive Linguistics 19:2, pages 299-331.
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Lorena Pérez-Hernández. (2019) XL burgers, shiny pizzas, and ascending drinks: Primary metaphors and conceptual interaction in fast food printed advertising. Cognitive Linguistics 30:3, pages 531-570.
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Ya Sun, Guangsa Jin, Yingli Yang & Jingjing Zhao. (2018) Metaphor Use in Chinese and American CSR Reports. IEEE Transactions on Professional Communication 61:3, pages 295-310.
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Elise Stickles, Oana David, Ellen K. Dodge & Jisup Hong. (2016) Formalizing contemporary conceptual metaphor theory. Constructions and Frames 8:2, pages 166-213.
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Marianna Bolognesi. (2016) Modeling Semantic Similarity between Metaphor Terms of Visual vs. Linguistic Metaphors through Flickr Tag Distributions. Frontiers in Communication 1.
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Ning Yu & Dingding Jia. (2016) Metaphor in culture: LIFE IS A SHOW in Chinese. Cognitive Linguistics 27:2, pages 147-180.
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