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Metaphor and Symbol Volume 28, 2013 - Issue 3
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Articles

Deliberate Conventional Metaphor in Images: The Case of Corporate Branding Discourse

Carl Jon Way Ng Lancaster University
&
Veronika Koller Lancaster UniversityCorrespondence[email protected]
Pages 131-147 | Published online: 20 Jun 2013

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Read on this site (4)

Cun Zhang, Zhengjun Lin & Shengxi Jin. (2022) What Else besides War: Deliberate Metaphors Framing COVID-19 in Chinese Online Newspaper Editorials. Metaphor and Symbol 37:2, pages 114-126.
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Anastasios Vogiatzis. (2022) Valenced Metaphors in Strategic Communication: The Case of the Greek Economic Crisis. International Journal of Strategic Communication 16:1, pages 18-33.
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Martí Domínguez. (2016) The Metaphorical New Synthesis: Toward an Eco-Evolutionary Theory of Metaphors. Metaphor and Symbol 31:3, pages 148-162.
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Carl Jon Way NG. (2016) ‘Hottest brand, coolest pedagogy’: approaches to corporate branding in Singapore's higher education sector. Journal of Marketing for Higher Education 26:1, pages 41-63.
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Articles from other publishers (22)

Gerard J. Steen. 2023. Slowing Metaphor Down. Slowing Metaphor Down.
Zenan Zhong, Suijun Wen & Shukun Chen. (2023) Research trends in multimodal metaphor: a bibliometric analysis. Frontiers in Psychology 14.
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Meysam TayebipourMeysam Tayebipour. 2023. Ayatollah Khomeini Through the Lens of the Iran-Iraq War. Ayatollah Khomeini Through the Lens of the Iran-Iraq War 43 61 .
Sebastián Sánchez-Castillo, Beatriz Gómez Morales & Jorge Nieto Ferrando. (2022) Tourist photographs about the Spanish cultural heritage narrated in Game of Thrones. Arte, Individuo y Sociedad 35:1, pages 227-247.
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D.M. Ponton. (2022) Corporate Feminism? Emma Watson and the UN’s #HeForShe Movement. Language and Text Язык и текст 9:2, pages 76-90.
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Lihua Xu, Chaoqun Xie & Jun Lei. (2021) Discursive Marketisation Through Positive Evaluation: A Diachronic Analysis of About Us Texts of Top-Tier Chinese Universities Over the Past Two Decades. Frontiers in Psychology 12.
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Katarzyna Pawłowska. (2021) Interdiscursive Revitalization of the Red Plague Metaphor in Archbishop Jędraszewski’s 2019 Sermon: A Critical Analysis. Studies in Polish Linguistics 16:2, pages 99-119.
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Rizwan Ahmad, Ludmila Torlakova, Divakaran Liginlal & Robert Meeds. (2017) Figurative Language in Arabic E-Commerce Text. International Journal of Business Communication 57:3, pages 279-301.
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Wenhui YangWenhui Yang. 2020. A Cross-Cultural Study of Commercial Media Discourses. A Cross-Cultural Study of Commercial Media Discourses 9 50 .
W. Gudrun Reijnierse, Christian Burgers, Tina Krennmayr & Gerard J. Steen. (2019) Metaphor in communication: the distribution of potentially deliberate metaphor across register and word class. Corpora 14:3, pages 301-326.
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Marianna Bolognesi & Laura Aina. (2019) Similarity is closeness: Using distributional semantic spaces to model similarity in visual and linguistic metaphors. Corpus Linguistics and Linguistic Theory 15:1, pages 101-137.
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Marianna Bolognesi, Romy van den Heerik & Esther van den Berg. 2018. Visual Metaphor. Visual Metaphor 89 114 .
Carl Jon Way Ng. 2018. Persuasion in Public Discourse. Persuasion in Public Discourse 207 224 .
Ludmilla A'Beckett. 2018. Persuasion in Public Discourse. Persuasion in Public Discourse 149 178 .
W. Gudrun Reijnierse, Christian Burgers, Tina Krennmayr & Gerard J. Steen. (2017) DMIP: A Method for Identifying Potentially Deliberate Metaphor in Language Use. Corpus Pragmatics 2:2, pages 129-147.
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Katariina Juusola & Lee Rensimer. (2018) Transnational degree program franchising and the challenge of commercial franchisees. International Journal of Educational Management 32:2, pages 257-268.
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Carl Jon Way Ng. (2018) Skilling the nation, empowering the citizen. Journal of Language and Politics 17:1, pages 118-140.
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Gerardo Blanco Ramírez. 2018. Competition in Higher Education Branding and Marketing. Competition in Higher Education Branding and Marketing 1 12 .
Gerard Steen. (2017) Deliberate Metaphor Theory: Basic assumptions, main tenets, urgent issues. Intercultural Pragmatics 14:1, pages 1-24.
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Ksenija Bogetić. (2017) Language is a ‘Beautiful Creature’, not an ‘Old Fridge’. Metaphor and the Social World 7:2, pages 190-212.
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Gerard Steen. (2015) Developing, testing and interpreting Deliberate Metaphor Theory. Journal of Pragmatics 90, pages 67-72.
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Carl Jon Way Ng. (2014) ‘We offer unparalleled flexibility’: Purveying conceptual values in higher educational corporate branding. Discourse & Communication 8:4, pages 391-410.
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