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Original Articles

Identifying Valuable Travelers and Their Next Foreign Destination by the Application of Data Mining Techniques

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Pages 355-373 | Published online: 02 Feb 2007

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Yi-Sung Cheng, Nien-Te Kuo, Kuo-Chien Chang & Hsin-Ta Wu. (2022) Using Data Mining Methods to Predict Repeat Patronage Intention in the Restaurant Industry. Journal of Quality Assurance in Hospitality & Tourism 23:6, pages 1548-1574.
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Gang Li, Rob Law, Jia Rong & Huy Quan Vu. (2010) Incorporating Both Positive and Negative Association Rules into the Analysis of Outbound Tourism in Hong Kong. Journal of Travel & Tourism Marketing 27:8, pages 812-828.
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Stephen Pratt, Denis Tolkach & Dawn Gibson. (2023) Understanding Backpacker Behavior Through Market Basket Analysis. Tourism Analysis 28:3, pages 469-486.
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Varun Malik, Ruchi Mittal, Amit Mittal, Jaiteg Singh, Sanjay Singla & Ashima Kukkar. (2022) Applying Data Mining for Clustering Shoppers Based on Store Loyalty. Applying Data Mining for Clustering Shoppers Based on Store Loyalty.
Hannan Amoozad Mahdiraji, Madjid Tavana, Pouya Mahdiani & Ali Asghar Abbasi Kamardi. (2021) A multi-attribute data mining model for rule extraction and service operations benchmarking. Benchmarking: An International Journal 29:2, pages 456-495.
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Shah Jahan Miah, Huy Quan Vu & John G. Gammack. (2019) A Location Analytics Method for the Utilisation of Geotagged Photos in Travel Marketing Decision-Making. Journal of Information & Knowledge Management 18:01, pages 1950004.
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Cemil Kuzey, Abdullah S. Karaman & Engin Akman. (2019) Elucidating the impact of visa regimes: A decision tree analysis. Tourism Management Perspectives 29, pages 148-156.
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Eugene Wong & Yan Wei. (2018) Customer online shopping experience data analytics. International Journal of Retail & Distribution Management 46:4, pages 406-420.
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Wolfram Höpken, Matthias Fuchs & Maria Lexhagen. 2018. Encyclopedia of Information Science and Technology, Fourth Edition. Encyclopedia of Information Science and Technology, Fourth Edition 349 363 .
David Solnet, Yasemin Boztug & Sara Dolnicar. (2016) An untapped gold mine? Exploring the potential of market basket analysis to grow hotel revenue. International Journal of Hospitality Management 56, pages 119-125.
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Aslıhan Dursun & Meltem Caber. (2016) Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis. Tourism Management Perspectives 18, pages 153-160.
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Sungsoo Pyo. (2015) Integrating tourist market segmentation, targeting, and positioning using association rules. Information Technology & Tourism 15:3, pages 253-281.
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Wolfram Höpken, Matthias Fuchs, Dimitri Keil & Maria Lexhagen. (2015) Business intelligence for cross-process knowledge extraction at tourism destinations. Information Technology & Tourism 15:2, pages 101-130.
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Matthias Fuchs, Wolfram Höpken & Maria Lexhagen. 2015. Tourism and Leisure. Tourism and Leisure 161 174 .
Volker Meyer, Wolfram Höpken, Matthias Fuchs & Maria Lexhagen. 2015. Information and Communication Technologies in Tourism 2015. Information and Communication Technologies in Tourism 2015 155 168 .
Wirot Yotsawat & Anongnart Srivihok. 2015. Advanced Computer and Communication Engineering Technology. Advanced Computer and Communication Engineering Technology 693 705 .
Matthias Fuchs, Wolfram H?pken & Maria Lexhagen. (2014) Big data analytics for knowledge generation in tourism destinations ? A case from Sweden. Journal of Destination Marketing & Management 3:4, pages 198-209.
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Wolfram Höpken, Matthias Fuchs & Maria Lexhagen. 2014. Encyclopedia of Business Analytics and Optimization. Encyclopedia of Business Analytics and Optimization 2542 2556 .
Shu-Hsien Liao, Pei-Hui Chu & Pei-Yuan Hsiao. (2012) Data mining techniques and applications – A decade review from 2000 to 2011. Expert Systems with Applications 39:12, pages 11303-11311.
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Rob Law, Jia Rong, Huy Quan Vu, Gang Li & Hee Andy Lee. (2011) Identifying changes and trends in Hong Kong outbound tourism. Tourism Management 32:5, pages 1106-1114.
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Wen‐Yu Chiang. (2010) Establishment and application of fuzzy decision rules: an empirical case of the air passenger market in Taiwan. International Journal of Tourism Research 13:5, pages 447-456.
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Ping-Ho TingSteve PanShuo-Shiung Chou. (2010) Finding Ideal Menu Items Assortments: An Empirical Application of Market Basket Analysis. Cornell Hospitality Quarterly 51:4, pages 492-501.
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Matthias Fuchs & Wolfram Höpken. (2014) Data Mining im Tourismus. HMD Praxis der Wirtschaftsinformatik 46:6, pages 73-80.
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Jehn-Yih Wong & Pi-Heng Chung. (2007) Managing valuable Taiwanese airline passengers using knowledge discovery in database techniques. Journal of Air Transport Management 13:6, pages 362-370.
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