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Asia Pacific Journal of Tourism Research Volume 13, 2008 - Issue 4
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Articles

Does Service Tangibilization Work in the Hotel Industry? An Experimental Investigation

Kuo-Chien Chang Department of Sports, Health and Leisure, Chihlee Institute of Technology, TaiwanCorrespondence[email protected]
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David D. C. Tarn Department of Business Management, National Kaohsiung Normal University, Taiwan
Pages 411-434 | Published online: 20 Oct 2008

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Wen-Yu Chen, Kuo-Ching Wang, Hsiang-Fei Luoh, Jui-Feng Shih & Yu-Shiang You. (2014) Does a Friendly Hotel Room Increase Senior Group Package Tourists' Satisfaction? A Field Experiment. Asia Pacific Journal of Tourism Research 19:8, pages 950-970.
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Andy Lee, Carolyn U. Lambert & Rob Law. (2012) Customer Preferences for Social Value over Economic Value in Restaurants. Asia Pacific Journal of Tourism Research 17:5, pages 473-488.
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Articles from other publishers (7)

Kuo-Chien Chang, Ya-Ti Hsu, Chia-Lin Hsu & Yung-Kun Sung. (2019) Effect of tangibilization cues on consumer purchase intention in the social media context: Regulatory focus perspective and the moderating role of perceived trust. Telematics and Informatics 44, pages 101265.
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Kuo-Chien Chang, Chia-Lin Hsu, Ya-Ti Hsu & Mu-Chen Chen. (2019) How green marketing, perceived motives and incentives influence behavioral intentions. Journal of Retailing and Consumer Services 49, pages 336-345.
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Kuo-Chien Chang. (2016) Effect of servicescape on customer behavioral intentions: Moderating roles of service climate and employee engagement. International Journal of Hospitality Management 53, pages 116-128.
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Jeongwook Khang, Yung-Mok Yu & Hong-Hee Lee. (2013) Moderating effects of the fit between service tangibilization and organizational performance. Service Business 8:2, pages 239-266.
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Muchazondida Mkono. (2012) Using Net-Based Ethnography (Netnography) to Understand the Staging and Marketing of “Authentic African” Dining Experiences to Tourists at Victoria Falls. Journal of Hospitality & Tourism Research 37:2, pages 184-198.
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Yung-Mok Yu, Won,Suk-Hee & 강정욱. (2013) The Impact of Service Tangibilization Fit on the Firm Performance. Journal of Korea Service Management Society 14:1, pages 229-253.
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Marcel Grüter, Vanessa Schneider & Thomas Myrach. 2013. Information and Communication Technologies in Tourism 2013. Information and Communication Technologies in Tourism 2013 388 399 .

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