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Asia Pacific Journal of Tourism Research Volume 20, 2015 - Issue 8
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The Relationships among Theatrical Components, Experiential Value, Relationship Quality, and Relationship Marketing Outcomes

Chin-Fa TsaiDepartment of Business Administration, National Chiayi University, No. 580, Xinmin Road, West District, Chiayi City60054, TaiwanCorrespondence[email protected]
Pages 897-919 | Published online: 26 Sep 2014

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Seol Hwang & GeunWoo Koo. (2023) Art marketing in the metaverse world: Evidence from South Korea. Cogent Social Sciences 9:1.
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Hung-Che Wu, Sharleen X. Chen & Ya-Yuan Chang. (2022) Smart vending machine experiences, experiential relationship quality and experiential relationship marketing outcomes. The International Review of Retail, Distribution and Consumer Research 0:0, pages 1-21.
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Shih-Hao Wu, Stephen Chi-Tsun Huang, Ching-Yi Daphne Tsai & Chao-Lin Sung. (2020) As loyal as migratory birds: analyzing event revisit intention with dramaturgy and environmental psychology theories. Asia Pacific Journal of Tourism Research 25:8, pages 841-857.
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Shikha Sota, Harish Chaudhry & Manish Kumar Srivastava. (2020) Customer relationship management research in hospitality industry: a review and classification. Journal of Hospitality Marketing & Management 29:1, pages 39-64.
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Articles from other publishers (5)

Tien-Ming Cheng, Tzu-Yu Chen & Shu-Feng Chang. (2023) Effect of guide playfulness on the authenticity perception and place attachment of tourists: A cross-level analysis of indigenous tourism of Tsou in Taiwan. Tourism Management Perspectives 48, pages 101170.
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Woodong Kim & Boyoung Kim. (2020) The Critical Factors Affecting the Consumer Reselling of Limited Edition Products: A Case in the Korean Fashion Sector. Sustainability 12:19, pages 8181.
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Huei-Ju Chen, Soke Wen Wong, Anil Bilgihan & Fevzi Okumus. (2020) Capsule hotels: Offering Experiential Value or perceived as risky by tourists? An optimum stimulation level model. International Journal of Hospitality Management 86, pages 102434.
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Helena Alves, Ana María Campón-Cerro & José Manuel Hernández-Mogollón. (2019) Enhancing rural destinations’ loyalty through relationship quality. Spanish Journal of Marketing - ESIC 23:2, pages 185-204.
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Jaime Romero. (2017) Exploring customer engagement in tourism. Journal of Vacation Marketing 24:4, pages 293-306.
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