164
Views
31
CrossRef citations to date
0
Altmetric
Original Articles

The Moguls' Model of Computing: Integrating the Moderating Impact of Users' Persona into the Technology Acceptance Model

Pages 27-47 | Published online: 09 Sep 2014

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (2)

Michael Kyobe. (2008) The Impact of Entrepreneur Behaviors on the Quality of e-Commerce Security: A Comparison of Urban and Rural Findings. Journal of Global Information Technology Management 11:2, pages 58-79.
Read now

Articles from other publishers (29)

Riza Casidy, Munyaradzi Nyadzayo & Mayoor Mohan. (2020) Service innovation and adoption in industrial markets: An SME perspective. Industrial Marketing Management 89, pages 157-170.
Crossref
Arooj Zeb & Anjum Ihsan. (2020) Innovation and the entrepreneurial performance in women-owned small and medium-sized enterprises in Pakistan. Women's Studies International Forum 79, pages 102342.
Crossref
I Gusti Ayu Nyoman BudiasihPHDPHD & I Made Sadha SuardikhaPHDPHD. (2017) Impact of Tri Hita Karana Culture on the Use of Accounting Information Systems and User Satisfaction as the Expression of Information System Success. GATR Accounting and Finance Review 2:3, pages 38-45.
Crossref
Ibrahim M Al-Jabri, M. Sadiq Sohail & Nelson Oly Ndubisi. (2015) Understanding the usage of global social networking sites by Arabs through the lens of uses and gratifications theory. Journal of Service Management 26:4, pages 662-680.
Crossref
Taha Lebbadi. (2015) Role of the institutional theory for implementation information technology to enhance safety management in shipping companies. Role of the institutional theory for implementation information technology to enhance safety management in shipping companies.
Sumesh R. Nair & Nelson Oly Ndubisi. 2015. Marketing and Consumer Behavior. Marketing and Consumer Behavior 652 665 .
Mina Tajvidi & Azhdar KaramiMina Tajvidi & Azhdar Karami. 2015. Product Development Strategy. Product Development Strategy 147 177 .
Celine Capel. (2014) Mindfulness, indigenous knowledge, indigenous innovations and entrepreneurship. Journal of Research in Marketing and Entrepreneurship 16:1, pages 63-83.
Crossref
Nelson Oly Ndubisi & James Agarwal. (2014) Quality performance of SMEs in a developing economy: direct and indirect effects of service innovation and entrepreneurial orientation. Journal of Business & Industrial Marketing 29:6, pages 454-468.
Crossref
Reza Rostamzadeh, Kamariah Ismail & Hossein Bodaghi Khajeh Noubar. (2014) An Application of a Hybrid MCDM Method for the Evaluation of Entrepreneurial Intensity among the SMEs: A Case Study. The Scientific World Journal 2014, pages 1-16.
Crossref
Sumesh R. Nair & Nelson Oly Ndubisi. 2013. Enterprise Development in SMEs and Entrepreneurial Firms. Enterprise Development in SMEs and Entrepreneurial Firms 257 269 .
Viveka Ramoo, T. Ramayah, May-Chiun Lo & Teoh Ai Ping. 2013. E-Procurement Management for Successful Electronic Government Systems. E-Procurement Management for Successful Electronic Government Systems 147 156 .
Nelson Oly Ndubisi & Khurram Iftikhar. (2012) Relationship between entrepreneurship, innovation and performance. Journal of Research in Marketing and Entrepreneurship 14:2, pages 214-236.
Crossref
Solomon Negash. (2011) Mobile Banking Adoption by Under-Banked Communities in the United States: Adapting Mobile Banking Features from Low-Income Countries. Mobile Banking Adoption by Under-Banked Communities in the United States: Adapting Mobile Banking Features from Low-Income Countries.
Chai Har Lee, Uchenna Cyril Eze & Nelson Oly Ndubisi. (2011) Analyzing key determinants of online repurchase intentions. Asia Pacific Journal of Marketing and Logistics 23:2, pages 200-221.
Crossref
Luis Miguel López-Bonilla & Jesús Manuel López-Bonilla. (2011) Los modelos de adopción de tecnologías de la información desde el paradigma actitudinal. Cadernos EBAPE.BR 9:1, pages 176-196.
Crossref
Celine Marie Capel. (2011) Innovation and internationalisation of Malaysia's education sector through e-learning: facilitators. International Journal of Entrepreneurship and Innovation Management 13:3/4, pages 337.
Crossref
Christian N. Madu, Chu hua Kuei, Wing S. Chow & Nelson Oly Ndubisi. (2011) Components of supply chain practices: an empirical study and implications for new international ventures. International Journal of Entrepreneurship and Innovation Management 13:3/4, pages 263.
Crossref
Ralph Riedel, Jan Fransoo, Vincent Wiers, Katrin Fischer, Julien Cegarra & David Jentsch. 2011. Behavioral Operations in Planning and Scheduling. Behavioral Operations in Planning and Scheduling 231 295 .
Vanessa Evers, Henriette Cramer, Maarten van Someren & Bob Wielinga. 2010. Interactive Collaborative Information Systems. Interactive Collaborative Information Systems 299 325 .
Vincent Cho, T.C.E. Cheng & Humphry Hung. (2009) Continued usage of technology versus situational factors: An empirical analysis. Journal of Engineering and Technology Management 26:4, pages 264-284.
Crossref
James W. PeltierJohn A. Schibrowsky Yushan Zhao. (2009) Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers. International Small Business Journal: Researching Entrepreneurship 27:3, pages 307-336.
Crossref
Henriette Cramer, Vanessa Evers, Satyan Ramlal, Maarten van Someren, Lloyd Rutledge, Natalia Stash, Lora Aroyo & Bob Wielinga. (2008) The effects of transparency on trust in and acceptance of a content-based art recommender. User Modeling and User-Adapted Interaction 18:5, pages 455-496.
Crossref
Humphry Hung & Vincent Cho. (2008) Continued usage of e-learning communication tools: a study from the learners' perspective in Hong Kong. International Journal of Training and Development 12:3, pages 171-187.
Crossref
Nelson Oly Ndubisi. (2006) Customers’ perceptions and intention to adopt Internet banking: the moderation effect of computer self-efficacy. AI & SOCIETY 21:3, pages 315-327.
Crossref
Debby Funk & Nelson Oly Ndubisi. (2006) Colour and product choice: a study of gender roles. Management Research News 29:1/2, pages 41-52.
Crossref
Nelson Oly Ndubisi & Queenie Sinti. (2006) Consumer attitudes, system's characteristics and internet banking adoption in Malaysia. Management Research News 29:1/2, pages 16-27.
Crossref
Petrus Guriting & Nelson Oly Ndubisi. (2006) Borneo online banking: evaluating customer perceptions and behavioural intention. Management Research News 29:1/2, pages 6-15.
Crossref
Nelson Oly Ndubisi & Cengiz Kahraman. (2005) Teleworking adoption decision‐making processes. Journal of Enterprise Information Management 18:2, pages 150-168.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.