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Annals of Leisure Research Volume 11, 2008 - Issue 3-4
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Original Articles

Cheers! A Means‐End Chain Analysis of College Students’ Bar‐Choice Motivations

Robert E. McDonald Marketing, Texas Tech University, Rawls College of Business
,
Tillmann Wagner Marketing, Texas Tech University, Rawls College of Business
&
Michael S. Minor Marketing, University of Texas‐Pan American College of Business Administration, Edinburg, Texas
Pages 386-403 | Published online: 19 Sep 2011

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Robyn Moran & Karen A. Gallant. (2020) What’s a Drink with Friends?: A Qualitative Systematic Synthesis of Social Drinking as Leisure. Leisure Sciences 42:5-6, pages 465-481.
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Articles from other publishers (4)

Sara Fabbrizzi, Nicola Marinelli, Silvio Menghini & Leonardo Casini. (2017) Why do you drink? A means-end approach to the motivations of young alcohol consumers. British Food Journal 119:8, pages 1854-1869.
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Kriti Chadha & Harsh V. Verma. (2017) Creating Desire for ‘Undesirables’ by subverting Means-End Chain. Journal of Business Thought 11:1, pages 5-16.
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Stephen Edem Hiamey, Francis Eric Amuquandoh & Grace Aba Boison. (2015) Are we indeed what we eat? Street food consumption in the Market Circle area of Takoradi, Ghana. Nutrition and Health 22:3-4, pages 215-235.
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Marie-Louise Fry. (2021) Seeking the Pleasure Zone: Understanding Young Adult's Intoxication Culture. Australasian Marketing Journal 19:1, pages 65-70.
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