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Annals of Leisure Research Volume 22, 2019 - Issue 4
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Critical Commentary

Lost Destination marketing opportunities due to international sporting boycott

Salman Yousafa School of Management, Fudan University, Shanghai, People’s Republic of China;b Institute of Banking and Finance, Bahauddin Zakariya University, Multan, PakistanCorrespondence[email protected]
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Pages 415-423 | Received 20 Mar 2018, Accepted 19 Jun 2018, Published online: 26 Jun 2018

Citations (3)

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Read on this site (1)

Eli Avraham & David Beirman. (2023) From SARS through Zika and up to Covid-19: destination recovery marketing campaigns in response to pandemics. Annals of Leisure Research 26:5, pages 737-758.
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Articles from other publishers (2)

Salman Yousaf, Ali Razzaq & Xiucheng Fan. (2021) Understanding tourists’ motivations to launch a boycott on social media: A case study of the #BoycottMurree campaign in Pakistan. Journal of Vacation Marketing 27:4, pages 479-495.
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Salman Yousaf & Fahad Laber. (2020) Does International Sporting Boycott Act as a Social Identity Threat? The Effects on the National Collective Self-Esteem of Pakistani Cricket Fans. SAGE Open 10:2, pages 215824402093185.
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