모델의 매력도 차원이 모델 전형성과 의류광고 적합성에 미치는 영향

The Study on the Influence of Model Attractive Dimensions on Model Typicality and Match-up of Apparel Advertisement

Ji Hyun Lee Department of Clothing and Textiles, Seoul National University

Dong Il Lee Department of Business Management, The Catholic University of Korea

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모델의 매력도 차원이 모델 전형성과 의류광고 적합성에 미치는 영향

The Study on the Influence of Model Attractive Dimensions on Model Typicality and Match-up of Apparel Advertisement

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모델의 매력도 차원이 모델 전형성과 의류광고 적합성에 미치는 영향

The Study on the Influence of Model Attractive Dimensions on Model Typicality and Match-up of Apparel Advertisement

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