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Original Articles

Corporate Image Effects on Consumers’ Evaluation of Brand Trust and Brand Affect

Pages 21-37 | Received 23 Mar 2007, Accepted 14 Aug 2007, Published online: 03 Jan 2012

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Read on this site (11)

M. Alguacil, J. García-Fernández, F. Calabuig & P. Gálvez-Ruiz. (2022) How can the management of fitness centres be improved through corporate image and brand image?. Economic Research-Ekonomska Istraživanja 35:1, pages 3378-3396.
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Norazah Mohd Suki. (2018) Determinants of Consumers’ Purchase Intentions of Organic Vegetables: Some Insights from Malaysia. Journal of Food Products Marketing 24:4, pages 392-412.
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Seong-Yeon Park & Seung Wha Lee. (2013) Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment. Journal of Global Scholars of Marketing Science 23:2, pages 213-226.
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AlexeiV. Matveev, Miwa Y. Merz & DinaraI. Nurgaleeva. (2012) Managing a global brand in diverse cultural contexts: the case of LG Electronics' advertising strategy in the United Kingdom and Russia. Journal of Global Scholars of Marketing Science 22:3, pages 260-275.
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Eun Mi Lee, Seong-Yeon Park & JaeH. Pae. (2011) The Effect of the Perceived Corporate Fit on Loyalty: The Mediating Roles of the Corporate Social Responsibility Perception. Journal of Global Academy of Marketing Science 21:1, pages 32-44.
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Ko Eunju, Charles R. Taylor, Udo Wagner, Hyun Ali Ji, 高银珠, Charles R. Taylor, Udo Wagner & 池贤俄. (2008) . Journal of Global Academy of Marketing Science 18:4, pages 309-332.
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Cho Hyun-Chul, Suk-Hou Kang, Jin-Yong Kim, 赵显哲, 姜锡侯, 金晋龙, 조현철, 강석후 & 김진용. (2008) / . Journal of Global Academy of Marketing Science 18:4, pages 1-33.
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정재학 & 이상미. (2008)  . Journal of Global Academy of Marketing Science 18:3, pages 94-114.
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Young-Ei Kim, Jung-Wan Lee, Yong-Ki Lee, 金荣伊, 李正院, 李勇基, 김영이, 이정완 & 이용기. (2008) Relationship between Brand Personality and the Personality of Consumers, and its Application to Corporate Branding Strategy. Journal of Global Academy of Marketing Science 18:3, pages 27-57.
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Articles from other publishers (15)

Oussama Saoula, Muhammad Farrukh Abid, Munawar Javed Ahmad, Amjad Shamim, Ataul Karim Patwary & Maha Mohammed Yusr. (2023) Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image. Journal of Islamic Marketing.
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Chao-Chan Wu, Fei-Chun Cheng & Dong-Yu Sheh. (2023) Exploring the factors affecting the implementation of corporate social responsibility from a strategic perspective. Humanities and Social Sciences Communications 10:1.
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Jesús Collado Agudo, Patricia Martínez García de Leaniz, Ángel Herrero Crespo & Raquel Gómez-López. (2021) Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions. Sustainability 13:22, pages 12733.
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Friederike Paetz. (2021) Recommendations for Sustainable Brand Personalities: An Empirical Study. Sustainability 13:9, pages 4747.
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Weiping Yu, Xiaoyun Han, Lei Ding & Mingli He. (2021) Organic food corporate image and customer co-developing behavior: The mediating role of consumer trust and purchase intention. Journal of Retailing and Consumer Services 59, pages 102377.
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Hung-Che Wu & Ching-Chan Cheng. (2019) Relationships between experiential risk, experiential benefits, experiential evaluation, experiential co-creation, experiential relationship quality, and future experiential intentions to travel with pets. Journal of Vacation Marketing 26:1, pages 108-129.
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Norazah Mohd Suki & Norbayah Mohd Suki. 2019. Corporate Social Responsibility. Corporate Social Responsibility 143 154 .
Ha Nguyen, Hoang Nguyen, Nhan Nguyen & Anh Phan. (2018) Determinants of Customer Satisfaction and Loyalty in Vietnamese Life-Insurance Setting. Sustainability 10:4, pages 1151.
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Norazah Mohd Suki & Norbayah Mohd Suki. 2017. Green Marketing and Environmental Responsibility in Modern Corporations. Green Marketing and Environmental Responsibility in Modern Corporations 183 197 .
Rambalak Yadav, Abhishek Kumar Dokania & Govind Swaroop Pathak. (2016) The influence of green marketing functions in building corporate image. International Journal of Contemporary Hospitality Management 28:10, pages 2178-2196.
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Saikat Banerjee. (2016) Influence of consumer personality, brand personality, and corporate personality on brand preference: an empirical investigation of interaction effect. Asia Pacific Journal of Marketing and Logistics 28:2.
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Mamoun N. Akroush & Mutaz M. Al-Debei. (2015) An integrated model of factors affecting consumer attitudes towards online shopping. Business Process Management Journal 21:6, pages 1353-1376.
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Eunju Ko, Yoo Kyung Hwang & Eun Young Kim. (2013) Green marketing' functions in building corporate image in the retail setting. Journal of Business Research 66:10, pages 1709-1715.
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Steffen Herm. (2012) When Things Go Wrong, Don't Rely on Committed Consumers: Effects of Delayed Product Launches on Brand Trust. Journal of Product Innovation Management 30:1, pages 70-81.
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Eun Mi Lee, Seong-Yeon Park, Molly I. Rapert & Christopher L. Newman. (2012) Does perceived consumer fit matter in corporate social responsibility issues?. Journal of Business Research 65:11, pages 1558-1564.
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