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Original Articles

Psychological Make-up of Korean Green Consumerism: A Path Model Analysis

韩国绿 色 消 费 心理构成: ᅳ个路径分析模型

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Pages 249-261 | Received 29 Jun 2010, Accepted 28 Sep 2010, Published online: 03 Jan 2012

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S. M. Fatah Uddin, Mohammed Naved Khan, Mohd Nishat Faisal & Mohd Danish Kirmani. (2023) Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism. Journal of Global Scholars of Marketing Science 33:2, pages 264-284.
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Helena Martins Gonçalves & Adriana Viegas. (2015) Explaining consumer use of renewable energy: determinants and gender and age moderator effects. Journal of Global Scholars of Marketing Science 25:3, pages 198-215.
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Jung-Min Ahn, Dong-Mo Koo & Heung-Seub Chang. (2012) Different impacts of normative influences on pro-environmental purchasing behavior explained by differences in individual characteristics. Journal of Global Scholars of Marketing Science 22:2, pages 163-182.
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Eugene Song. (2011) Gender and Attitude to Fair Trade: Examination of the Mediation Effect by Consumer Social Mindedness. Journal of Global Academy of Marketing Science 21:1, pages 23-31.
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Articles from other publishers (2)

Sheng Wei, Furong Liu, Shengxiang She & Rong Wu. (2022) Values, Motives, and Organic Food Consumption in China: A Moderating Role of Perceived Uncertainty. Frontiers in Psychology 13.
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John Thøgersen & Caroline Noblet. (2012) Does green consumerism increase the acceptance of wind power?. Energy Policy 51, pages 854-862.
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