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Original Articles

The Mediating Effect of Perceived Service Risk on Perceived Value of Internet Apparel Shopping: From the Quality-Risk-Value Approach

感知的服务风险对在线购买服装价值感知的中介影响 : 用质量-风险-价值方法

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Pages 307-318 | Received 05 Jun 2010, Accepted 29 Nov 2010, Published online: 03 Jan 2012

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Karla Straker, Genevieve Mosely & Cara Wrigley. (2021) An Approach to Integrating Market Research with Customer Insights through the Development of IoT Products. Journal of International Consumer Marketing 33:3, pages 239-255.
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Articles from other publishers (4)

Amr Al-Ansi, Hossein G.T. Olya & Heesup Han. (2019) Effect of general risk on trust, satisfaction, and recommendation intention for halal food. International Journal of Hospitality Management 83, pages 210-219.
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Hossein G.T. Olya & Amr Al-ansi. (2018) Risk assessment of halal products and services: Implication for tourism industry. Tourism Management 65, pages 279-291.
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Monica Law, Ron Chi-Wai Kwok & Mark Ng. (2016) An extended online purchase intention model for middle-aged online users. Electronic Commerce Research and Applications 20, pages 132-146.
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Sukki Yoon, Sangdo Oh, Sujin Song, Kyungok K. Kim & Yeonshin Kim. (2014) Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value. Journal of Business Research 67:10, pages 2088-2096.
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