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Journal of Global Academy of Marketing Science Volume 20, 2010 - Issue 2
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SPECIAL SECTION: GLOBAL RESEARCH NETWORKING GUEST EDITOR: Arch Woodside (Boston College) and Junyean Moon (Hanyang University, ERICA Campus)

Assessing the Damage: An Exploratory Examination of Electronic Word of Mouth

뒀훔i乎1-l; : 져힘子디牌行銷’웹探索性考察

Venessa Martin Funches Department of Marketing, Auburn University Montgomery, USA E-mail: [email protected]
,
William Foxx Department of Business Programs, Troy University Montgomery, USA E-mail: [email protected]
,
Eun Joo Park Department of Fashion Design, Dong-A University, Republic of Korea Phone: +1-82-51-200-7332 E-mail: [email protected]
&
Eun Young Kim Department of Fashion Design Information, Chungbuk National University, Repulob of Korea E-mail: [email protected]
Pages 188-198 | Received 01 Feb 2010, Accepted 22 Jun 2010, Published online: 03 Apr 2012

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