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Anatolia
An International Journal of Tourism and Hospitality Research
Volume 27, 2016 - Issue 2
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Articles

Antecedents and consequence of consumers’ attitude towards brand preference: evidence from the restaurant industry

Mohammad Reza JalilvandFaculty of Management, University of Tehran, Tehran, IranCorrespondence[email protected]
,
Javad Khazaei PoolFaculty of Management, University of Isfahan, Isfahan, Iran
,
Simin Nasrolahi VostaFaculty of Administrative Sciences and Economics, Department of Management, Lorestan University, Lorestan, Iran
&
Reza Verij KazemiFaculty of Management, Islamic Azad University, Chalus Branch, Chalus, Iran
Pages 167-176 | Received 27 Mar 2015, Accepted 19 Jul 2015, Published online: 12 Aug 2015

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Harsandaldeep Kaur & Seerat Sohal. (2022) Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model. Journal of Marketing Communications 28:1, pages 3-37.
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Articles from other publishers (11)

Agartha Quayson, Kassimu Issau, Robert Ipiin Gnankob & Samira Seidu. (2023) Marketing communications’ dimensions and brand loyalty in the banking sector. Revista de Gestão.
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Jinsoo Hwang, Seongseop (Sam) Kim, Insin Kim & Seulgi Park. (2023) Factors Affecting the Memorable Experiences of Chinese Customers in Duty-Free Shopping. SAGE Open 13:4.
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Jie Sheng, Yi Hui Lee & Hao Lan. (2023) Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic word-of-mouth disrupt?. Internet Research.
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Lin Yi, Muhammad Saqib Khan & Asif Ali Safeer. (2022) Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia. Frontiers in Psychology 13.
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Pantea Foroudi, Maria Palazzo & Asfia Sultana. (2021) Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. British Food Journal 123:13, pages 221-240.
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Elif GÜNER, Nevin KARABIYIK YERDEN & Mehmet Yaman ÖZTEK. (2021) MARKA DENKLİĞİ İLE SATIN ALMA NİYETİ ARASINDAKİ İLİŞKİDE MARKA TERCİHİNİN ÖNEMİ VE MOBİL TELEFON SEKTÖRÜ ÜZERİNE BİR ARAŞTIRMATHE IMPORTANCE OF BRAND PREFERENCE ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND PURCHASE INTENTION: AN ANALYSIS ON MOBILE PHONE SECTOR. Öneri Dergisi 16:55, pages 250-285.
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Ma. Belén Prados-Peña & Salvador Del Barrio-García. (2020) How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis. Tourism Management Perspectives 36, pages 100755.
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Hyunjoon Kim, Jinkyung Jenny Kim & Muhammad Asif. (2019) The Antecedents and Consequences of Travelers’ Well-Being Perceptions: Focusing on Chinese Tourist Shopping at a Duty Free. International Journal of Environmental Research and Public Health 16:24, pages 5081.
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Sahar Hosseinikhah Choshaly & Marva Mirabolghasemi. 2019. Positioning and Branding Tourism Destinations for Global Competitiveness. Positioning and Branding Tourism Destinations for Global Competitiveness 125 151 .
Mohammad Reza Jalilvand & Ali Heidari. (2017) Comparing face-to-face and electronic word-of-mouth in destination image formation. Information Technology & People 30:4, pages 710-735.
Crossref
Mohammad Reza Jalilvand, Sirous Salimipour, Mehdi Elyasi & Mehdi Mohammadi. (2017) Factors influencing word of mouth behaviour in the restaurant industry. Marketing Intelligence & Planning 35:1, pages 81-110.
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